Hi All,
I'm an exec with a lot of experience across TV and Film development. I have been pitched to and pitched, myself countless times. I have an upcoming Executive Pitch Session in August so in the spirit of that, I thought I'd give some basic notes that I find myself giving often.
Many pitches fail not because the ideas are weak, but because they cannot be fully evaluated. With the tips below, I hope to give everyone the framework to make your story and pitch clear and concise.
1-- Use the Full Two Pages
You have two pages available on the Stage 32 platform. Use them. And only those 2 pages.
One of the most common mistakes I see is writers submitting a half-page concept, a logline, some images, and a cast wish list. Or being a 7 page deck. A pitch should focus on the story itself.
The reader should finish the document understanding:
Who the protagonist is
What they want
What stands in their way
How the story escalates
What makes the project unique
2 -- Clean and Professional Formatting
Use clear section headers. Organize your document so it is easy to follow.
Suggested structure: Title, Format, Genre, Logline, Synopsis, Brief Character description.
Spelling errors tell me you have not proofread your document and are an immediate pass.
3 -- Focus on the Story, and Use your Structure
If you are pitching a feature, the 3 Act Structure is your guide in writing. Use this structure in your document as well. Showing how the story is set up in act 1, progresses in act 2 and resolves in act 3 is what I want to see in every pitch.
4 -- For Television, Sell the Pilot
The pilot is the most important part of the pitch. Don't spend a page explaining the series and then give the pilot two sentences.
5 -- Be Specific
Avoid broad statements like:
"The character must confront their past" or "hidden truths are revealed"
Tell me what actually happens. Specificity creates excitement.
Vagueness does not create mystery.
6 -- Tonal Comparisons are your friends, but you have to distinguish yourself
"Succession meets Backrooms" - Color me intrigued, and also sets a high bar for your project.
The best comps are relevant to both your project and the landscape today.
7 -- Skip the Images/Links
Unless absolutely necessary, don't use valuable pitch space on:
AI-generated artwork, Actor suggestions, Posters, Logos
In particular, AI-generated images/videos often make projects feel less original and creative.
For both fairness to other writers and security reasons, I will never click on a link you have in a document.
8 -- Don't Oversell
Avoid spending large sections of the document on awards, coverage scores, or contest placements.
To be blunt - I have never cared about how a script did at an online competition or a double recommend. Do not waste half a page talking about this. The space is too valuable.
9 -- When Possible, Be On Camera
The best possible way to sell yourself as a professional and creative voice is to pitch live.
This also means being aware of your background and surroundings. Please avoid being on cellphone video. If you must be, find a good place to put it down so you are not giving me motion sickness with shaky hands.
10 -- When you are pitching live, Practice, Practice, Practice
Pitching is hard. Pitching live is even harder. You have ~5-6 minutes to sell your project and then be ready for questions.
The best way to be ready for this is to write a pitch script and have it memorized. Don't read your pitch, tell your story.
So there they are - my 10 basic tips for pitching. This is by no means an exhaustive list, but by improving the little things you can help your project shine.
Milestone it is! You’re further from where you started! Congrats!