Here’s the lesson I want to share today, especially for anyone pitching on Stage 32:
Don’t stop at one pitch—go back to the same executive.
If they didn’t respond or passed, circle back when you’re more prepared. Yes, there’s a caveat: sometimes a pass really does mean “not for our slate right now.” That’s a real thing. But often the scorecard makes the difference clear. If you’re consistently getting low marks across fundamentals, it’s not that the concept isn’t marketable—it’s that you haven’t yet learned how to show it. That’s not weakness. That’s craft still waiting to be forged.
After my worst pitch ever, I almost quit. Instead, it lit a fire. I didn’t just tweak my delivery. I re-envisioned the whole thing. I went through something like twenty revisions, and not the tidy kind—deep ones. I fully rewrote the script at least twice, maybe three times. Then I went back to the same exec.
Second time: best scorecard I’ve ever received, materials requested, and one of the most encouraging responses of my career.
Here’s what changed: confidence built on undeniable work.
When what you’re holding is clear and true, talking about it stops being salesmanship and starts being invitation. People lean in—even those who didn’t get it the first time. They might still pass for reasons of fit, but now they want to hear it.
And let me add this: one of the things that helped me get to that point was finding readers. Not just one or two, but as many as I could. I was lucky enough to find close to twenty, some I knew, some I didn’t. Out of all of them, most gave me small useful notes, but one in particular gave me the most excellent, on-point, honest feedback I’ve ever had. And yes, it was someone I knew. People say not to ask friends or family because they’ll go easy on you, but it depends on the kind of people you know.
There are friends who would never tell you when you’ve got broccoli in your teeth… and there are friends who’ll point it out (and laugh with you while you fix it). The second kind are the ones you want reading your script.
Honesty born of care—for you and for the story—will sharpen your work more than flattery ever will.
A “no” is not a tombstone. It’s data. It’s direction.
Go back when you’re ready. Go back when it’s undeniable.
Huge thanks to the Stage 32 team and community for the sound advice: Don’t just pitch once. If someone doesn’t respond, return when you’re truly ready. That simple wisdom kept me from quitting—and changed everything.
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Could not have said it better Adam Spencer - nicely said friend!!
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Leonardo Ramirez 2 During my revisions of World Breaker, I realized the goal isn’t just to make the story speak—it is to make it sing. It has to move someone in their imagination as much as in their h...
Expand commentLeonardo Ramirez 2 During my revisions of World Breaker, I realized the goal isn’t just to make the story speak—it is to make it sing. It has to move someone in their imagination as much as in their heart. The story itself is sacred, but the pieces that carry it have to be flexible, shaped until they’re clear, resonant, and widely communicable. The point isn’t to alienate; it’s to invite as many people as possible into that vision, so they can see and feel it as vividly as I do.
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Love that Adam Spencer!
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Leonardo Ramirez 2 Leo, I truly appreciate your input—your perspectives aren’t only in my lane, they are timely, applicable and warm—and warmly received, friend....
Expand commentLeonardo Ramirez 2 Leo, I truly appreciate your input—your perspectives aren’t only in my lane, they are timely, applicable and warm—and warmly received, friend.
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That is very kind Adam Spencer - means a lot. All the best to you.