Hi Everyone, I took copious notes during RB's Ask Me Anything yesterday, and thought I'd share them here. I used AI to reformat my chicken-scratch into readable takeaways. If I missed anything (I had to drop early), let me know.
The AMA was super helpful and one of the reasons I love Stage32 so much. I didn't know what to expect going into it. CEOs are always busy, screenwriters/filmmakers are always busy, so RB being both, I assumed we'd be happy to get 10-15 minutes of his time, but he graciously gave us 2 hours!
The State of the Industry
Film is rising again; TV is slower but recovering.
Apple is leading the charge among streamers; Netflix and Max are trailing a bit.
Studios are looking to spend less and favor lower-budget, higher-yield films over prestige arthouse projects.
Expect more filmmakers to push for theatrical releases, like Anora, rather than being "slaves to streamers."
On AI in Filmmaking
AI is a useful research tool, but not for writing or coverage—RB says AI coverage is garbage.
Biggest near-future impact: post-production.
Copyright issues will shake out after major lawsuits.
For screenwriters: Use it to brainstorm or summarize, but never for script execution.
Distribution & Platforms
YouTube accounts for 40% of all streaming—more than Netflix or Max. Use it to:
Test concepts
Share trailers
Build a pre-film audience
Influencers are being used to help market low-budget films.
Understand the format and platform best suited to your story—especially for shorts, podcasts, or proof-of-concept content.
International Market
Don’t worry about “breaking into the US”—think globally.
Producers are increasingly open to international stories and creators.
Treat networking like a job: educate yourself daily and make global connections.
Network is your net worth.
Mindset, Fear, and Social Media
You’re not required to write every day. Thinking, planning, researching—that’s writing too.
Ignore toxic voices on social platforms. Most are anonymous with unknown credibility.
Rejection happens at all levels. Frame it as data, not defeat.
Fear is natural, but failure only happens if you do nothing.
Pitching & Brand Building
Have a free and paid strategy.
Free: Make real connections, attend free education, use Stage32 threads and events to build visibility.
Paid: Only spend money on access—consults, pitch sessions, vetted coverage.
RB got his first deal this way.
Pitch Structure:
Start with the title and genre.
Pose a question (if relevant): “Did you ever wonder what happens after we die?”
Connect it to yourself.
Pitch the actual story: protagonist, inciting incident, main conflict, key turns.
Keep the first part under 30 seconds—let the exec ask questions.
Networking Strategy
Treat networking like in-person social behavior:
Don’t launch into your pitch uninvited.
Ask questions first. Be empathetic. Listen.
Rule of 3: Give three times before you ask.
Set time daily (even 1 hour) for outreach, sharing knowledge, or following up on contacts.
Your goal: Become someone people want to work with because you’re kind, consistent, and credible.
Think long game. It’s about relationships, not just pitches.
Contests, Rights & Representation
Only quote festivals and accolades that matter. Obscure wins can hurt your credibility.
No free or no-dollar options. If they want exclusivity, they need to pay. Otherwise, keep the script open.
Know who’s seen your script. Track submissions in case reps or execs ask.
Trilogy scripts or franchise ideas are the hardest sell for new writers.
But if your concept is undeniable, the budget can often be adjusted.
Age doesn’t matter. A great script speaks for itself. Reps only care about the writing and working relationship.
Short Films & Festivals
Shorts still matter, but frame them with purpose:
Festival wins = credibility
Proof of concept = sales tool
Decide why you’re making it and build your strategy around that.
Attending Markets (Cannes, AFM, etc.)
Have a plan: Who are you targeting? What are your goals?
Don’t come across chaotic. Know how to answer “Why are you here?”
Be prepared, but also stay open and approachable.
Be human. Be real. Be curious.
Personal Question Recap (this was my specific question and RB's answer)
“How do you deepen industry relationships without being transactional or desperate? How do you move from unknown to trusted—especially from outside LA/NYC?”
RB's Answer Highlights:
+ Great problem to have—shows you’re building momentum.
+ Make sure your accolades matter. Avoid touting wins from unknown contests.
+ Everyone you’re trying to reach is busy and accountable to someone else.
+ Be sensitive, personal, and real. They are human beings first.
+ Follow up when appropriate. If you see an exec got a new deal in Deadline, reach out and congratulate them.
+ Ask for referrals smartly. If they can’t help, ask:
+ “Is there someone else you think this might be a fit for?”
+ Authenticity wins. Take notes on what people say and remember details. Build trust like any relationship.
Other Thoughts from RB
Control what you can control.
Outwork everyone, but stay kind.
Build relationships with patience and generosity.
A rising tide lifts all boats.
And most of all: Take the shot. Don’t be afraid to act.
1 person likes this
Hi, Rachel Troche. I've had the most success (script requests, sold short scripts, a shopping agreement, jobs, and making connections) by networking on Stage 32. I suggest checking out this blog: www....
Expand commentHi, Rachel Troche. I've had the most success (script requests, sold short scripts, a shopping agreement, jobs, and making connections) by networking on Stage 32. I suggest checking out this blog: www.stage32.com/blog/the-importance-of-community-and-collaboration-in-th...
I've also had success by sending email query letters. Stage 32 has a webinar called "How To Write A Query Letter That Gets You Past The Gatekeepers" (www.stage32.com/education/products/how-to-write-a-query-letter-that-gets...).
And here's a post I made with query letter tips: www.stage32.com/lounge/screenwriting/Tips-for-Writing-an-Email-Query-Letter
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I knew I could count on you for great advice Maurice Vaughan ! thanks so much for those resources!
You're welcome, Rachel Troche. I hope you sell your script!