Sometimes I find myself asking a very simple question:
Why does the corporate architecture I am designing have to be placed in the United States?
The answer is actually quite simple.
Because I am not trying to register an ordinary company first and then slowly figure out what I actually want to do.
What I want to do is institutional design.
And this is precisely what makes the United States so unusual.
Many people think institutions are designed by kings, presidents, and legislatures, and that the only things ordinary people can do are vote, protest, and ask those people to change the system.
But the American path is not quite like that.
Start with self-governance.
Individuals can govern themselves.
Communities can govern themselves.
Towns can govern themselves.
Associations can govern themselves.
Companies can establish their own rules through private-law autonomy.
And if the thing actually works—if it proves that it has value—then you can move on:
Self-governance → Experimentation → Economic value → Lobbying → Congressional legislation → State-level approval when necessary.
That is how I understand the American path to institutional design.
Congress and the White House can recognize, legislate, and enforce public institutions, but they are not your private institutional-design department.
You cannot sit at home, come up with a grand institutional vision, and then walk onto Capitol Hill saying:
“I have a great civilizational plan. Please implement it for me.”
It does not work that simply.
A member of the House will first ask:
What does this do for my district?
A senator will ask the same question.
So when you want your institution to move from a private experiment into a public institution, you have to answer a very practical question:
How many people's lives can it visibly improve?
That is what I mean by “spreading the benefits.”
After the Civil War, this institutional path in the United States became further consolidated.
Different interest groups could compete, organize, make money, and lobby within their own spaces of autonomy, without having to fight another civil war every time they disagreed about an institution.
You can have your own institution.
I can have mine.
You can prove that yours works better.
I can prove that mine works better.
In the end, reality, markets, voters, and law determine which things are capable of expanding.
That is why I want to place this experiment in the United States.
Even my open-source worldbuilding and narrative competitions have to begin, in the real world, from the United States.
Because what I want to test is not:
“Can one person imagine a new world?”
It is:
“Can an ordinary person legally begin designing a new world within an existing legal order?”
I believe the United States offers a remarkably rare answer:
Yes.
Of course, being able to design something does not mean other people have to accept it.
Being able to govern yourself does not mean Congress has to legislate your model.
Being able to lobby does not mean your lobbying will succeed.
But at least you have a legal path.
And that is also why many immigrants, after coming to the United States, may still be afraid to do this.
They bring the experience of their previous world with them.
In that world:
Institutions are designed by people above you.
The king designs them.
The president designs them.
The legislature designs them.
You are simply the person being governed.
So when they come to the United States and see what I am building, their first reaction may not be:
“This person is conducting a private institutional experiment.”
It may instead be:
“Isn't he challenging the state?”
If you come from an older world, that reaction is completely understandable.
But in the United States, it may be precisely the biggest conceptual misunderstanding.
You do not need to obtain permission from Washington before you can begin designing your own private institution.
What you need to do is:
Build it yourself.
Experiment with it yourself.
Bear the consequences of failure yourself.
Bear the risk yourself.
If it succeeds, then you can pursue a larger market, more capital, legal recognition, and public-policy support.
So what are protests and demonstrations for?
It is simple.
Bring people together.
Express political will.
Let others know that you exist.
Then organize yourselves into your own autonomous associations.
But if you think:
“As long as enough people agree with me, Congress and the White House should change reality for us.”
That is not how it works.
Numbers can change political power.
But numbers alone do not design an institution for you.
So what I am doing right now is actually not that mysterious.
I simply want to walk through a path that already exists in the United States:
Private-law autonomy → Design it yourself → Experiment yourself → Generate economic value → Attract talent → Organize autonomous institutions → Lobby → Seek public recognition.
Whether it ultimately succeeds?
I don't know.
And that is precisely why I am not in a hurry to register some enormous corporation right now.
First, I want to see how many people are actually willing to sit down at the table, design together, reason through the possibilities together, and then actually step into the water.
Sometimes, the difference between the new world and the old world is not who possesses more power.
It is:
Who believes they are entitled to begin.
September Creative Army Drive
We're Building a Creative Army (And We Want You In It)
Week 3: Welcome Week
This week's prize: a FREE Stage 32 First 10 Pages Review. Those first ten pages decide whether anyone reads page eleven, and getting professional eyes on them is one of the most useful things you can do for a script you're about to send anywhere. Every member who completes the mission gets one.
WEEK 3: WELCOME WEEK
Monday, September 14 through Sunday, September 20
Your mission: invite one person you know to join in on Introduce Yourself Weekend, September 18th through 21st. They can come from any part of your life, online or in person, and they don't have to work in the industry. Anyone passionate about film, television, theater, music, or any creative medium counts.
And if you don't know someone new to invite, inviting a friend already here who doesn't normally join in counts too. Some of the best people in this community are quietly reading and never speaking up. Give one of them a reason to.
HOW TO CLAIM YOUR PRIZE
That's it. Ashley will send your code directly. Prefer to keep it private? Email Community@Stage32.com instead. One prize per member per week.
Week 3 post: https://www.stage32.com/lounge/producing/The-Connections-That-Started-on-Stage-32-Creative-Army-Drive-WEEK-3
And while you're in the Introduce Yourself Lounge, say hello to a few new faces: https://www.stage32.com/lounge/introduce_yourself. Welcoming each other is the entire point.
The Creative Army Drive runs all September. Five weeks, five missions, a prize every single week, and a Grand Prize drawing at the end for members who complete three or more: a FREE Stage 32 Career Development Call.
Somebody out there is exactly where you were before you found this place. You might be the person who tells them how to find resources and support that they need.
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