Regarding Adobe Firefly specifically, which Adobe touts as a tool for "smarter, safer and better filmmaking in the age of AI" - I did an AI powered quick research into professional attitudes and here is the result:
Prompt: What seems to be the current mood of professional filmmakers and other media creatives, as expressed on social media and forums like reddit, regarding Adobe Firefly's AI features? The general, as well as the weight of people who are optimistic or positive, versus those who are pessimistic or negative.
Answer (Gemini AI):
The current mood among professional filmmakers and media creatives on platforms like Reddit regarding Adobe Firefly's AI features is mixed and highly polarized, but with a significant and vocal weight toward pessimism and caution.
General Mood Summary
The general mood is characterized by a conflict between recognizing the potential utility of AI for specific, mundane tasks and deep, systemic anxiety about job security, artistic integrity, and the quality of the generated output.
Weight of Optimism/Positivity:
The positive sentiment is generally focused on Firefly features that act as practical, workflow-enhancing tools for existing projects, not those that generate entirely new content.
Workflow Enhancements (Asset): The most desired and positively viewed features are specific utility tools like:
Expanding the frame/clip length ("Generative Extend").
Quick and decent object removal/inpainting.
Accelerating pre-visualization, moodboarding, and storyboarding (e.g., Firefly Boards).
Speed and Efficiency (Asset): Some view it as a "fancy plugin" or an "incredible skill" that can help a skilled creative deliver projects faster, potentially increasing output. They believe the AI is a tool that enhances the editor, not a replacement for high-level creative skills like understanding story, pacing, and performance.
Weight of Pessimism/Negativity:
The pessimistic sentiment carries significant weight, often expressing fundamental philosophical and commercial concerns, alongside criticism of the current quality.
Job Threat and Devaluation (Threat): The largest source of pessimism is the fear that AI will:
Wipe out entry-level, concept artist, storyboard artist, and lower-level social media editing jobs.
Devalue creative work as business owners/managers use AI to automate services they would typically pay a professional for.
Cause budgets to shrink as workflows are streamlined by AI.
Quality and Creative Integrity (Negative): Many professionals find the quality of the purely generative content (especially text-to-image/video) to be lacking, calling it "junk," "soulless, bland," and "far from perfect." Specific criticisms include:
Generated humans look "deranged," and the realism is "off."
Resolution is often too low for professional, high-end work.
The features are seen as distractions from improving core software issues in old Adobe codebases.
Ethical and Systemic Concerns (Negative): A strong current of negativity revolves around the moral and commercial implications of generative AI:
Concerns that the AI is "foundationally built on stolen data" and contributes to a "corporate weapon aimed at the working class."
Frustration that Adobe is prioritizing generative AI features for "growth and shareholder value" over the needs of established professional customers.
Eon C. Rambally It's here and not an effective tool for less than talented creators. Below I link to a recent music video combining live action, CGI and AI generated elements, posted on Kling AI and o...
Expand commentEon C. Rambally It's here and not an effective tool for less than talented creators. Below I link to a recent music video combining live action, CGI and AI generated elements, posted on Kling AI and ostensibly (but possibly not) created with the use of Kling as a tool. It's amusing to me how perplexed the retail users of the Kling platform are when watching this - they can't figure out how it is done. It's worth a watch.
https://app.klingai.com/global/ai-shorts-video/sorrow-flowers-white-bone...