The most viral ad during the NBA Finals?
Not Nike. Not Gatorade.
It was an AI-generated spot for a FinTech startup — made by one guy in 48 hours for $2,000.
The ad was for Kalshi, a platform where you can trade on real-world events:
– Will egg prices rise?
– Who wins Game 7?
– How many hurricanes hit the US this year?
The video?
A surreal, unhinged mix of cowboy hats, beer-drinking aliens, and people swimming in eggs.
All 100% AI-generated — script, visuals, voiceover, editing.
Here’s how it was made:
• Script: Gemini
• Shot list: Gemini
• Video: Veo 3
• Editing: CapCut
• Total time: 2 days
• Budget: $2K
Compare that to the $500K+ brands usually spend on production.
This isn’t just clever — it’s a turning point.
AI didn’t just speed up production. It redefined what “production” even means.
One person, no crew, global stage.
We’re watching the collapse of traditional marketing in real time in my opinion
1 person likes this
Missed one. Then when I read the meaning I said, "Oh that."
1 person likes this
All but one. Ironically, it was relative to audio that while I was familiar with the function, I’d never heard it called an “L Cut” before.