The most viral ad during the NBA Finals?
Not Nike. Not Gatorade.
It was an AI-generated spot for a FinTech startup — made by one guy in 48 hours for $2,000.
The ad was for Kalshi, a platform where you can trade on real-world events:
– Will egg prices rise?
– Who wins Game 7?
– How many hurricanes hit the US this year?
The video?
A surreal, unhinged mix of cowboy hats, beer-drinking aliens, and people swimming in eggs.
All 100% AI-generated — script, visuals, voiceover, editing.
Here’s how it was made:
• Script: Gemini
• Shot list: Gemini
• Video: Veo 3
• Editing: CapCut
• Total time: 2 days
• Budget: $2K
Compare that to the $500K+ brands usually spend on production.
This isn’t just clever — it’s a turning point.
AI didn’t just speed up production. It redefined what “production” even means.
One person, no crew, global stage.
We’re watching the collapse of traditional marketing in real time in my opinion
2 people like this
I'm curious what the future of this is. Because there's obviously the "scaling" problem. Like, how MUCH better can these models get before we hit a point of diminishing returns? While I definitely think the future is "AI-assisted", I really challenge the idea that the future is "AI generated". Simply because "AI-Generated" will always have a vibe about it that human creators will push back against. Like anything else, I suppose, it will have its place. Fascinating regardless!