Producing

The place for all producers to discuss, share content and offer tips and advice on raising funds, setting a budget, on set strategies and all other topics related to producing a film, television or theater project

We're Building a Creative Army (And We Want You In It)

We're Building a Creative Army (And We Want You In It)

Week 1: Raise the Call

Stage 32 exists because RB invited 100 people and asked each of them to invite five more. Fifteen years later, that's 1.5 million creatives across 190 countries.

This September, we're doing it again on purpose. Five weeks, five missions, a prize every single week for EVERY member that participates, and a Grand Prize drawing at the end for members who complete three or more!

WEEK 1: RAISE THE CALL
Monday, August 31 through Sunday, September 6

Your mission: share Stage 32 with one of your favorite creative communities. A social post, your group chat, a Discord, your newsletter, your acting class, the bulletin board at your community theater. Wherever your creative people gather, that's where the call goes. You can send invites at https://www.stage32.com/invite

This week's prize: a FREE Stage 32 Webinar of your choice.

To claim it, comment on the Week 1 Creative Army post and tell us where you raised the call. Ashley will send your code directly. One prize per member per week.

Week 1 post: https://www.stage32.com/lounge/producing/Were-Building-a-Creative-Army-This-September-And-We-Want-You-In-It-WEEK-1

Every creative you bring in makes this community stronger for all of us. Let's build this thing.


Liked by Mary Newton

Rocio Lahuerta
From Novel to TV Development — A Question for Producers

Hi everyone,

I’m a historical fiction author currently developing one of my original stories for television. The project originated as an unpublished novel, and I’ve since developed it as a 6 x 50–55 min limited series, with a one-page pitch and series bible.

There is no pilot script at this stage. My...

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Mary Newton

Hi, you have a solid foundation with the story, series structure, pitch and bible. I’d recommend developing a strong pilot screenplay before approaching producers, as it gives them a clear sense of th...

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Liked by Timika Chambers and 28 others

Ashley Renée Smith
We're Building a Creative Army This September (And We Want You In It)- WEEK 1!

Hi Producing Lounge Fam!

Here's something I think about a lot. Stage 32 exists because RB invited 100 people and asked each of them to invite five more. That was the entire strategy. Fifteen years later, it's 1.5 million creatives across 190 countries.

Every single person here found us because they ne...

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Joe Chan

Shared with the Board at The Movie Institute!

Joshua Young

Raised the call! I created a post for my Instagram community recommending Stage 32 to filmmakers, actors, writers, producers, and other creatives who may not know about the community yet.

I may have go...

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Tali Razor

I shared it in a private Women in Film Facebook group. Do I email anything?

Lauren Hackney

Joshua Young That's totally rad, Joshua! Love the 80's theme!

Rethabile Masia

Ashley — thank you —

Appreciate kind words — three shares — three completely different communities — specifically chosen — exactly spirit — yes — Pretoria SA indie filmmakers + African co-pro group + D...

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Liked by Sandra Isabel

Karen Ross
Are Re-shoots Worth It? A PRO/CON THREAD

Hey, S32 Producers! Caught this interesting article on IndieWire about how recent films 'The Social Reckoning', 'Cliff Booth', and 'Artificial' all had re-shoots:

What do you think? Does that mean it was a disaster? Or perhaps...

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'The Social Reckoning,' 'Cliff Booth,' and 'Artificial' Had Reshoots. Why Is That a Disaster?
'The Social Reckoning,' 'Cliff Booth,' and 'Artificial' Had Reshoots. Why Is That a Disaster?
Are Aaron Sorkin, David Fincher, and Luca Guadagnino's new films in trouble, or has a six-month awards season made us dumber about film production?
Ashley Renée Smith

Love the article, Karen Ross! Thank you for sharing!

Liked by Sara Hamilton and 5 others

Jackie Letkowski
Producers, what is the greatest free offer you can get to enhance your film's production value?

Free gear? Free locations? Free food? Tell us what you think!

Also, along the same lines, check out this week's C&C: Cheap doesn't have to look cheap! This blog highlights films like "Obsession" and how low-budget films can still turn out to have amazing production quality!

https://www.stage32.com/bl...

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Sara Hamilton

Great post, Jackie! Indie filmmaking runs on stacking multiple funding sources — including free resources, in-kind support, donations, crowdfunding/crowd sourcing, tax credits/incentives, rebates, gra...

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Ashley Renée Smith

Love this question, Jackie Letkowski! My guess is the answer isn't gear or locations. It's a person. A DP who believes in the project and brings their own kit. A production designer who can make a roo...

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Liked by Sandra Isabel

Ashley Renée Smith
Why Your Creative Community Is Your Career - Creative Army Drive WEEK 2!

Hi Producing Lounge Fam!

This week's prize: a FREE Stage 32 Pitch Session. A live pitch to a working executive for real feedback.

Every member who completes the mission gets one.

Week 2: Bring Two. Personally invite two friends or collaborators to join Stage 32. A text, an email, a DM. The two people...

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Liked by Tonyeka Smith and 4 others

Kent Landon
To the Producers, and Executives Here: What Do You See Too Often?

Curious to hear from the buyer's side of things when you're reading scripts, pitches, or query letters, what's the issue you run into again and again? Weak loglines? Bloated first acts? Characters who want something but don't seem to need anything? Dialogue that tells instead of shows?

As a writer, i...

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Leonardo Ramirez

Hey Kent, this is Leonardo from the Stage 32 team. I just wanted to let you know I moved your post from Screenwriting to Producing, as it fits much better there. Let me know if you have any questions, and all the best to you!

Delenn Kerkhof

What a great questions Kent! I most often see a lot of telling instead of showing, an unclear, weak, or late inciting incident, and a second act that gets lost in the sauce.

If I had one piece of advi...

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Lindbergh Hollingsworth

Usually there's a decent logline, and most scripts I read show that the writer DID NOT take time to learn how to tell a story or know anything about screenwriting. Writers need to invest in themselves!

Zoltán Varga

From the sales and acquisitions side, I often see great stories without a clear sense of audience or market. Knowing who the film is for can make a big difference.

Liked by Zoltán Varga and 3 others

Tonyeka Smith
Human vs. AI Music: Can audiences tell the difference? (Seeking beginner roadmap advice)

Hi everyone,With how fast generative AI music software is moving, do you think traditional audiences can—or will ever be able to—truly tell the difference between a fully AI-generated track and vocalist versus a live human artist? Where do you think that creative line sits right now?If there was a t...

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Tonyeka Smith

Hi Shadow, thank you for the legal breakdown. Your point about the E&O insurance and the prima facie vulnerability of AI registration is exactly why traditional network television packaging is struggl...

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Zoltán Varga

Have you already developed the idea beyond the basic concept for example, the format, episode structure and how the human vs. AI challenge would actually work?

Tonyeka Smith

Hi Zoltán, Yes,, I have fully developed the concept into a structured production bible; mapping out the exact episode mechanics, structural pacing, and format rules.The show utilizes a weekly "reset"...

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Zoltán Varga

Thanks, Tonyeka. It sounds like you’ve developed the concept quite a bit already. I’d be happy to take a look at the 1-page format deck summary.

Tonyeka Smith

Hi Zoltán,I really appreciate your willingness to check it out! Per your invitation, here is the executive 1-page format summary for Beat the Machine: Real Sound:

Liked by Harri-Pekka Virkki and 8 others

Myranda Peterson
Is LA still the center of the entertainment industry?

I'm curious how people currently working in TV/film/animation view LA's role in the industry today. Is it still meaningfully centralized in LA or has the growth of places like Atlanta, NYC, Miami, etc. made location less important than it used to be?

I'd like to hear from people who've worked in mult...

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Maurice Vaughan

Hi, @Myranda. I treat networking like building relationships/getting to know people/making friends. I don't bring up my project or ask for a script read/job. The person asks about my script or brings...

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Kevin Jackson

I think the shift is a good thing. Everything being concentrated to LA, forces people to move geographies which ends up driving up the price of housing and an inadvertently driving up to price of wage...

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Ashley Renée Smith

Myranda Peterson this is a question a lot of people are quietly asking right now, so I'm glad you put it in the room.

Funnily enough, today's Stage 32 blog is looking at a piece of the same picture. ON...

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Haley Mary

I think the shift is a good thing. Rather than most films being only concentrated in New York, L.A., Atlanta, the shift will force people to look for opportunities elsewhere. Unfortunately, there aren...

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Nixon Puerta

"As an international screenwriter and author, my perspective is that while Los Ángeles remains the ultimate epicenter for major studio greenlights, networking, and industry-standard deal-making, hubs...

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David Taylor
Is there anybody there?

Do we have producers in the producers lounge? When a lounge is introduced do we really need a blog article in front of it chasing many people away?

Mary Newton

I get what you’re saying. I’ve wondered the same thing myself. It would be great to see more actual producers engaging here and sharing their experiences. Sometimes it feels like there’s more content...

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Zoltán Varga

Good question, David. Maybe the producers are here just busy producing.

Sandra Isabel
Beyond Venice83: Where Are Women in Producing Still Facing the Biggest Gaps?

Venice 2026 has reopened a conversation that I think is especially relevant for us as producers.

This year, only two of the 21 films in the main competition are directed or co-directed by women. As jury president, Maggie Gyllenhaal described the imbalance as a systemic problem and pointed to somethin...

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Sandra Isabel

Exactly, Maurice Vaughan :)) And I completely agree. Sometimes the best opportunities come from the most unexpected places. That’s why networking and genuine relationships matter so much, like us <3

Th...

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Maurice Vaughan

You're welcome, @Sandra. You're right. Same with story ideas. Sometimes the best ideas come from the most unexpected places.

Sandra Isabel

No doubt my friend <3

Hallan Martins

I think the point about these gaps starting years before a festival lineup is really important. By the time we see the final selection, so many decisions around financing, packaging, and access have a...

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Krenda Alice

Sandra Isabel That's such a powerful perspective and your background gives it real weight, going from pioneering entrepreneurship in a male-dominated industry to leading rooms in film. The RB quote la...

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Emil Soliman
Can a Three-Country Story Become a Production Advantage?

I’d love to hear the perspective of producers and filmmakers here on Stage 32.

I’m currently developing a feature film inspired by my own life and experiences across Egypt, Italy, and Spain.

The story begins in Egypt and follows a deeply personal journey through different cultures, countries, and stag...

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Mary Newton

Hi Emil Soliman

I think the three-country setting could actually become one of the project’s strongest assets if it is handled strategically. When each location is essential to the character’s journey,...

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Emil Soliman

Hi Mary,

Thank you for such a thoughtful and insightful perspective. I completely agree that the three-country setting can become one of the project’s greatest strengths rather than simply a production...

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Shadow Dragu-Mihai

Emil Soliman To be entirely honest, budget and logistics can easily kill the idea from the start, unless you have very strong attachments and very strong proof of market, or two of the three can be do...

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Emil Soliman

Thank you, Shadow. I completely understand your point, and I actually appreciate the producer’s perspective behind it.

You’re right — three countries can become a serious budget and logistics challenge...

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Zoltán Varga
TIFF Market

Who’s coming to TIFF: The Market this year, and what are you expecting from the new market?

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