Producing

The place for all producers to discuss, share content and offer tips and advice on raising funds, setting a budget, on set strategies and all other topics related to producing a film, television or theater project

We're Building a Creative Army (And We Want You In It)

We're Building a Creative Army (And We Want You In It)

Week 1: Raise the Call

Stage 32 exists because RB invited 100 people and asked each of them to invite five more. Fifteen years later, that's 1.5 million creatives across 190 countries.

This September, we're doing it again on purpose. Five weeks, five missions, a prize every single week for EVERY member that participates, and a Grand Prize drawing at the end for members who complete three or more!

WEEK 1: RAISE THE CALL
Monday, August 31 through Sunday, September 6

Your mission: share Stage 32 with one of your favorite creative communities. A social post, your group chat, a Discord, your newsletter, your acting class, the bulletin board at your community theater. Wherever your creative people gather, that's where the call goes. You can send invites at https://www.stage32.com/invite

This week's prize: a FREE Stage 32 Webinar of your choice.

To claim it, comment on the Week 1 Creative Army post and tell us where you raised the call. Ashley will send your code directly. One prize per member per week.

Week 1 post: https://www.stage32.com/lounge/producing/Were-Building-a-Creative-Army-This-September-And-We-Want-You-In-It-WEEK-1

Every creative you bring in makes this community stronger for all of us. Let's build this thing.


Liked by Harri-Pekka Virkki and 8 others

Myranda Peterson
Is LA still the center of the entertainment industry?

I'm curious how people currently working in TV/film/animation view LA's role in the industry today. Is it still meaningfully centralized in LA or has the growth of places like Atlanta, NYC, Miami, etc. made location less important than it used to be?

I'd like to hear from people who've worked in mult...

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Myranda Peterson

Wow, everyone, thank you so much for the insight! Opinions seem mixed in certain things, but overall it sounds like the growth of technology and shifting desires among audiences compared to Hollywood...

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Maurice Vaughan

Hi, @Myranda. I treat networking like building relationships/getting to know people/making friends. I don't bring up my project or ask for a script read/job. The person asks about my script or brings...

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Kevin Jackson

I think the shift is a good thing. Everything being concentrated to LA, forces people to move geographies which ends up driving up the price of housing and an inadvertently driving up to price of wage...

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Ashley Renée Smith

Myranda Peterson this is a question a lot of people are quietly asking right now, so I'm glad you put it in the room.

Funnily enough, today's Stage 32 blog is looking at a piece of the same picture. ON...

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Haley Mary

I think the shift is a good thing. Rather than most films being only concentrated in New York, L.A., Atlanta, the shift will force people to look for opportunities elsewhere. Unfortunately, there aren...

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Liked by Timika Chambers and 28 others

Ashley Renée Smith
We're Building a Creative Army This September (And We Want You In It)- WEEK 1!

Hi Producing Lounge Fam!

Here's something I think about a lot. Stage 32 exists because RB invited 100 people and asked each of them to invite five more. That was the entire strategy. Fifteen years later, it's 1.5 million creatives across 190 countries.

Every single person here found us because they ne...

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Ashley Renée Smith

Maurice Vaughan thank you for raising the call on X!

Your webinar code is in your inbox. Enjoy picking one out!

Ashley Renée Smith

Leni Hasrani thank you for sharing on your Story!

Your webinar code is in your inbox. Enjoy!

Ashley Renée Smith

Timika Chambers thank you so much, and what a lovely way to raise the call! A genuine gratitude post from a member means a lot. Your webinar code is in your inbox. So glad you're here!...

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Ashley Renée Smith

James Wunderlich Thank you for sharing that update! That's the thing about Nextdoor that I hadn't considered before you did it. Those are people who aren't already in film circles, aren't seeing this...

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Maurice Vaughan

You're welcome, @Ashley. I got my webinar code. Thanks!

Liked by Harri-Pekka Virkki and 3 others

Sandra Isabel
Beyond Venice83: Where Are Women in Producing Still Facing the Biggest Gaps?

Venice 2026 has reopened a conversation that I think is especially relevant for us as producers.

This year, only two of the 21 films in the main competition are directed or co-directed by women. As jury president, Maggie Gyllenhaal described the imbalance as a systemic problem and pointed to somethin...

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Maurice Vaughan

I agree with the comments, @Sandra. Making sure women have an equal opportunity to get their projects financed, produced, etc. should be the goal, lasting change has to mean creating access throughout...

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Sandra Isabel

Exactly, Maurice Vaughan :)) And I completely agree. Sometimes the best opportunities come from the most unexpected places. That’s why networking and genuine relationships matter so much, like us <3

Th...

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Maurice Vaughan

You're welcome, @Sandra. You're right. Same with story ideas. Sometimes the best ideas come from the most unexpected places.

Sandra Isabel

No doubt my friend <3

Hallan Martins

I think the point about these gaps starting years before a festival lineup is really important. By the time we see the final selection, so many decisions around financing, packaging, and access have a...

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Liked by Mary Newton and one other

Emil Soliman
Can a Three-Country Story Become a Production Advantage?

I’d love to hear the perspective of producers and filmmakers here on Stage 32.

I’m currently developing a feature film inspired by my own life and experiences across Egypt, Italy, and Spain.

The story begins in Egypt and follows a deeply personal journey through different cultures, countries, and stag...

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Mary Newton

Hi Emil Soliman

I think the three-country setting could actually become one of the project’s strongest assets if it is handled strategically. When each location is essential to the character’s journey,...

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Emil Soliman

Hi Mary,

Thank you for such a thoughtful and insightful perspective. I completely agree that the three-country setting can become one of the project’s greatest strengths rather than simply a production...

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Shadow Dragu-Mihai

Emil Soliman To be entirely honest, budget and logistics can easily kill the idea from the start, unless you have very strong attachments and very strong proof of market, or two of the three can be do...

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Emil Soliman

Thank you, Shadow. I completely understand your point, and I actually appreciate the producer’s perspective behind it.

You’re right — three countries can become a serious budget and logistics challenge...

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Liked by Zoltán Varga and 3 others

Tonyeka Smith
Human vs. AI Music: Can audiences tell the difference? (Seeking beginner roadmap advice)

Hi everyone,With how fast generative AI music software is moving, do you think traditional audiences can—or will ever be able to—truly tell the difference between a fully AI-generated track and vocalist versus a live human artist? Where do you think that creative line sits right now?If there was a t...

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Tonyeka Smith

Hi Shadow, thank you so much for this incredibly sharp perspective. You hit the nail on the head regarding the copyright and revenue bottleneck for AI music.That exact legal hurdle is actually why I s...

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Shadow Dragu-Mihai

Tonyeka Smith I see where you are going. However, relying on overlay of live vocal clips would, IMO (as an entertainment attorney) not likely qualify to make the underlying AI music copyright-friendly...

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Tonyeka Smith

Hi Shadow, thank you for the legal breakdown. Your point about the E&O insurance and the prima facie vulnerability of AI registration is exactly why traditional network television packaging is struggl...

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Zoltán Varga

Have you already developed the idea beyond the basic concept for example, the format, episode structure and how the human vs. AI challenge would actually work?

Tonyeka Smith

Hi Zoltán, Yes,, I have fully developed the concept into a structured production bible; mapping out the exact episode mechanics, structural pacing, and format rules.The show utilizes a weekly "reset"...

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Liked by Tonyeka Smith

Zoltán Varga
TIFF Market

Who’s coming to TIFF: The Market this year, and what are you expecting from the new market?

Kent Landon
To the Producers, and Executives Here: What Do You See Too Often?

Curious to hear from the buyer's side of things when you're reading scripts, pitches, or query letters, what's the issue you run into again and again? Weak loglines? Bloated first acts? Characters who want something but don't seem to need anything? Dialogue that tells instead of shows?

As a writer, i...

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Leonardo Ramirez

Hey Kent, this is Leonardo from the Stage 32 team. I just wanted to let you know I moved your post from Screenwriting to Producing, as it fits much better there. Let me know if you have any questions, and all the best to you!

Delenn Kerkhof

What a great questions Kent! I most often see a lot of telling instead of showing, an unclear, weak, or late inciting incident, and a second act that gets lost in the sauce.

If I had one piece of advi...

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Sandra Isabel
What Matters More Right Now: The Script or the Package?

I’d love to hear your thoughts on this, especially with what we’re seeing at the box office right now.

Audiences are showing up again, but what I find particularly interesting is what they’re showing up for. We have huge event films like The Odyssey and Spider-Man: Brand New Day, but we’re also seein...

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Krenda Alice

Sandra Isabel Sorry for the late response, Thank you, really enjoyed this discussion! I'd love to hear more about Seeing Rachel sometime, curious what drew you to it as a director....

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Sandra Isabel

Thank you Krenda Alice, but for Seeing Rachel, I am the executive producer, and we are in the development stage.

Krenda Alice

Sandra Isabel Ah, thank you for the clarification, Development stage is such an exciting (and demanding) phase. Wishing you the best as Seeing Rachel moves forward....

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Kevin Jackson

I would say neither matter more, but one matters first. I think the script should come before the package, however the package should not be too far behind. There are people who got noticed or achieve...

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David Taylor

It’s chickens and trash cans, if you don’t have the package they don’t read the script.

Karen Ross
Are Re-shoots Worth It? A PRO/CON THREAD

Hey, S32 Producers! Caught this interesting article on IndieWire about how recent films 'The Social Reckoning', 'Cliff Booth', and 'Artificial' all had re-shoots:

What do you think? Does that mean it was a disaster? Or perhaps...

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'The Social Reckoning,' 'Cliff Booth,' and 'Artificial' Had Reshoots. Why Is That a Disaster?
'The Social Reckoning,' 'Cliff Booth,' and 'Artificial' Had Reshoots. Why Is That a Disaster?
Are Aaron Sorkin, David Fincher, and Luca Guadagnino's new films in trouble, or has a six-month awards season made us dumber about film production?
Jackie Letkowski
Producers, what is the greatest free offer you can get to enhance your film's production value?

Free gear? Free locations? Free food? Tell us what you think!

Also, along the same lines, check out this week's C&C: Cheap doesn't have to look cheap! This blog highlights films like "Obsession" and how low-budget films can still turn out to have amazing production quality!

https://www.stage32.com/bl...

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Sara Hamilton

Great post, Jackie! Indie filmmaking runs on stacking multiple funding sources — including free resources, in-kind support, donations, crowdfunding/crowd sourcing, tax credits/incentives, rebates, gra...

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James Lagrimas
Building a Sustainable Career Making Shorts. with Amber Neukum

Every filmmaker dreams of directing or producing a feature, premiering at a major festival, or building a sustainable career in this industry—but you might be overlooking one of the most powerful and accessible paths to get there: producing short films. This is where careers are launched, creative p...

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Amber Neukum

Hey y'all! So excited to share stories today from ten years ago making shorts for nothing, to going all the way to Sundance! It's been a kooky ride - let me help you avoid some of the mistakes that I...

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Sandra Isabel

Thank you, Amber Neukum for being with us today. I’m so excited to be hosting today’s webinar with Amber Neukum. As a writer‑director and exec, this session feels like a true calling; short films are...

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László Vass
Producing Epic Dark Fantasy: Balancing morally complex characters with market appeal?

​Hi Everyone!

​I'm currently refining a high-concept epic dark fantasy project titled Ravanga, built around a morally gray protagonist—a rogue navigator type—forced to make brutal choices in an unyielding world.

​Whether evaluating a project for feature film distribution or a multi-season TV arc, I’m...

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