Why are many people obsessed with celebrity couples? Is it something natural or gets drilled into us because of publicity? Even I take an interest in this sometimes, but I find way to curb it.
Please don't use their names I am just asking about it and would like to respect private lives as much as I can.
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Because they are public figures.
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Because they look perfect and cute. At least that is how the tabloid media often portray them.
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What marketing taught me is unfortunately most of the world runs on looks. Celebrities are attractive, usually, and when they're single, they're on fire. When they date somebody, it's two audiences colliding. Their audience doubles, but not for the best reasoning.
Most simple-minded think: "I want a person like this. Why do they like this other person? Is that what I need to be and look like?"
In short: they like one, or both, and it's a fever dream. They're constantly rooting against this person's significant other or comparing themselves to them.
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You know, kind of like I used to hate Sydney Sweeney's husband for no reason. Now they broke up and I don't mind him. (kiddinggggg lol)
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The fairy tale is timeless. Since kids—at least young girls— Disney has fed this idea of happily ever after with a prince as the model of aspiration. These celebrities are real-world equivalents, stand-ins. It's the ooh's and ahh's. Why is this one paired with the other? (He/she is a prince or princess, and the others are frogs.) They would be such a dream together and happy with each other. I knew they were meant to be all along. Let's root for them. How dare they break up our dream? We live vicariously.
In that regard, there have been significant changes. Programming tends to stay with many people until they deprogram themselves.
Also, people are natural observers. When looking at other people's lives, it's easy to feel better about your own or, in some cases, worse. It's entertaining, to say the least. Humanity is infatuated with spectacle; insert Jordan Peele's "Nope." Go back to human zoos, Roman Colosseums, freak shows, etc. This is the foundation of it all.
'If you display it they will gawk."
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Often the media outlets who sell/promote their stories ask a “Cliff Hanger” question about the couples lives to create interest, people are naturally curious so engage in the content (often at a sale price) to satisfy curiosity. Also binge celebrity watching is going from being a kind of subculture to mainstream especially regards couples in TV/streaming/press. EG Married at first sight, Made in Chelsea, Wives of New Jersey etc etc. Couples stories even get on National & International news for no other reason than they are splitting up, marrying, committed adultery etc. To me that sucks. What with wars, famine, disease, crashing economy & the rest it feels crass when they intercept broadcast with puerile gossip alongside the more serious issues.
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I don't like to know anything about celebrities lives. I don't even like to watch interviews or blooper reels. It completely ruins the shows I see them in. I love to immerse myself in the fantasy of a movie/series, whatever. When I learn something about the actors personal life it takes them right off the screen into reality. Yuk!