Rhombus | Moose on the Loose FULL Commercial
Hey everyone, I wanted to share a recent win that taught me a massive lesson about leveraging narrative screenwriting skills in the corporate branding and commercial space. Before even graduating with my screenwriting degree, I was hired by Rhombus Systems to create a commercial campaign and script for their new enterprise AI physical security integration platform, specifically targeting education campuses. Physical campus security is typically an incredibly dry, heavy, and anxiety-inducing topic to write about. But instead of going the traditional corporate route of lean-in fear tactics, I pitched them on a narrative comedy angle.
The result was the "Moose on the Loose" campaign. By using standard screenwriting mechanics, tight comedic pacing, character setups, and subverting expectations, we tracked the "Moose" breaking onto a campus. I used the absurd situation to seamlessly demonstrate the product's actual AI features (like cross-camera tracing and real-time path tracking) as he makes a run for the student dining hall's salad bar. The client loved the approach, and they even put out a full corporate strategy breakdown explicitly praising the decision to use humor to make a heavy infrastructure conversation highly approachable for administrators and students.
As writers, we often box ourselves into thinking our only paths are features or TV pilots. But corporate tech and B2B brands are starving for high-retention, cinematic story structure. Have any of you leveraged your narrative screenwriting backgrounds into commercial writing, advertising, or tech branding? I’d love to hear how you made the transition or structural hurdles you ran into!