Charlie Manner's Reel

PN Mathenjwa appears as The Priest. He is joined by Chutny Venus (@chutny_venus) and Bithia, who represent The Magician viewer archetype. This video was made during Mathenjwa's 13 month ethnographic field research into his Netizen target audience. The character of The Priest evolved into Rebble Pebble during the Resemiotization (Iedema, 2003) process of Mathenjwa's qualitative and quantitative data. Part of ethnographic research means being stealthy. Recording notes in the traditional...

PN Mathenjwa appears as Charlie Manner, playing Rebble Pebble in "Generic Millennial Programming". This character is a humanization of Mathenjwa's 13 month ethnographic data collection operation for his Netizen Audience Profile document. Instead of presenting a typical Customer Profile on paper, Mathenjwa decided to enact the Psychographic, Demographic, Ethnographic and Geographic characteristics of his target audience through the 45 episode vlog-style series Generic Millennial Programming....