We started with the "Director's Cut". Our intent was to make the best film possible based on the script written by Todd Marcum at Access Advertising and PR, with no worry about how long it came out to be. The intent was to win over the hearts of the client and wow them with an emotional piece that spoke to the place within a person that wants to be at peace and feel connected to the beauty of the Blue Ridge region. We ended up with a 94 second film and were faced with keeping the same emotion and connection, but to it, add a call to action. We succeeded and it came ought better than I had personally thought it would.
"blue ridge standard time" - tv :30 | Dave Perry
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