OTT & Transmedia : New world. New opportunities. by Geoffroy Faugerolas

Geoffroy Faugerolas

New world. New opportunities.

Love it or hate it, AI is reshaping our creative landscape...but you still control the narrative as a writer, creator, and filmmaker. The question isn't whether AI will impact storytelling; it's how you'll respond to that impact.

If you choose to reject AI entirely, what will define your work? What will be your unique contribution to the arts? History shows us that the most powerful art movements often emerge as direct responses to technological and societal shifts.

Consider the birth of Impressionism. When the Daguerreotype and early cameras arrived in the 19th century, traditional painters faced their own existential crisis. Photography could capture reality with unprecedented precision...so what was the point of realistic painting? Rather than surrender, artists like Monet and Renoir pivoted toward something cameras couldn't replicate: the fleeting effects of light, the subjective experience of a moment, the emotional truth beyond literal representation. They didn't compete with the camera's realism; they transcended it.

What will be our 21st century Impressionism?

As AI becomes capable of generating scripts, stories, and even films, what uniquely human elements will you champion? Perhaps it's the messy contradictions of lived experience that algorithms can't quite capture. Maybe it's the cultural specificity that comes from growing up in a particular place and time. Or the authentic emotional vulnerability that emerges from real struggle, real loss, real joy.

The artists who thrive won't be those who ignore this technological shift, but those who use it as a catalyst to discover what makes human creativity irreplaceable. Your voice, your perspective, your lived experience: these remain uniquely yours.

The question is: How will you make them count?

Danny Range

Can't really train AI to be a former druggie and schizo person raised in the ghetto, so I think my voice is still standalone!

As for its impact on others, I agree with you. Our experience still helps us dramatically separate from AI, which is what I was hinting at with the less-serious opener.

AI is just so new there aren't regulations and rules we've seen that need to be clearly implemented. I'm an accountant and somebody asked me to take an accounting test on the spot at an interview, so I used AI for what I didn't know. It scored so high that the company said I was overqualified and didn't want to hire me anymore because they couldn't afford me, but the job was well above my pay grade. Completely insane.

So, I think situations like that which clearly aren't ok should lead to serious regulations. I mean think about it, social media started as a place for crazy kids to share their weekend experiences and say what they want...years later it's being monitored with fact checkers and if you say something political, they kick you off depending on which side you're on. World changing ideas always get regulated by "The Man" in some way.

So, I'm a little nervous like everyone else, ESPECIALLY at work, but I agree with you. People are unique, not computers. We will continue to be, and this will just end up being some easy assistance if you use it right and ethically one day.

But give it 3-5 years, especially when the stock explodes, and I bet we'll see something similar with regards to social media and the regulations that came. Maybe there will be people who monitor it and tell the bot not to answer this, don't give this kid that answer on his test, etc. That is logically what will come next.

I just feel bad for graphic designers because the thing is better, and it works in two seconds.

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