Screenwriting : Ip by Spencer Robinson

Thank you, Spencer Robinson this is really practical advice and honestly, it's the kind of push I needed.

I've been writing in the SAMSARAVERSE universe for years two novels live on Amazon, third in progress, and nine screenplays in various stages. Two features have been evaluated on The Black List one scored 7/10 with an 8/10 for Setting, and the other is currently being revised. The books are out there, but I'll admit I've been so focused on writing that I haven't put enough energy into building a following around the IP.

Your advice about Amazon ads, BookTok, and creating short content around the characters is something I'm going to start taking seriously. Appreciate you sharing this it's exactly what I needed to hear

Does the pope have a veranda?

Spencer — thank you for this — IP truth — 4 downloads vs eyeballs — real.

Applying now — AZURA: THE ROYAL ESCAPE — romance thriller — contained $1-5M — 80/20 — my IP build while in double exec review window — 4-6 weeks silence:

No book — building IP without book —

- Torn emerald gown icon — one costume = poster = IP — pristine Pierre → torn Pebble → cape Rooftop — visual IP before script — shareable — Francesco Montanile composer posting One-Pager + Look Refs (approved for socials) — music credit: Music by Francesco Montanile

- Fake character TikTok — @JustAzura — Brooklyn Pebble Bar guitar — Sublime vibe — romance truth vs Pierre cold transaction — building ears before eyes

- Short proof — 90-sec rooftop camera-as-weapon — camera-on-her-always — John Wick / Anna — festival deck temp music only — free non-exclusive for pitch — original cues after notes

- Substack: The $12M-Live Trick — how one Pierre suite plays as $12M — 80/20 law — microbudget IP article — like Robert Sacchi's Medium piece on 12 Million Dollar Movie on Paper — fraud becomes film

Question: For romance thriller contained — would you prioritize gown icon short + composer social push as IP proof vs Substack article first for manager eyeballs?

Thanks for AMA — Masia Pictures Pretoria/NYC

Rethabile Van Heerden Masia

Authenticity of one’s history is an honor. Either ways your observation is an easy way to kickstart and above all, thanks to advance technologies for relieving stress in the industries currently. spenSpencer Robinson

Great point, Spencer. I think the distinction between simply owning IP and building IP that already has an audience is especially important.

What I also find interesting is how developing a story in another form can sometimes strengthen the material itself, not just its marketability. A short story, novel, podcast or short film can become a way of testing the world, characters and emotional hook before the project reaches the screen.

For writers, that makes me think about IP less as “something Hollywood wants” and more as another way of giving a story a life before someone gives it permission to become a film or series.

Thanks for sharing this perspective.

Thanks for the advice, Spencer Robinson. I've thought about writing short stories again. I started with short stories. I remember reading about writers who sold articles and Twitter posts to production companies.

Spencer Robinson - I think I may have said this in another of your posts but it was your feedback that convinced me to put my pilot projects to the side and focus on features and that led to me adapting a script into a 5 ebook series in hopes that it can become established and desired IP. Thanks for the push.

That's a practical take on the IP landscape, and the idea of creating a fake social media account for one of your characters is a clever low-cost way to build a following. What's the most effective low-cost strategy you've seen a writer use to build visibility for their IP?

Spencer Robinson That's actually what I'm doing now, I'm writing a novelette which partly introduces my world of work from one perspective, and then early-ish next year, I'll be filming a short film which partly is introduced in the novelette... covering both my bases ;) both give people something to talk about!!

Leni Hasrani Great!

Rethabile Masia What is all this? Do you have a clear question?

Darrell A Pennington Great!

Samantha Rivera Building a Substack

Spencer — sorry — my last was confusing — too much shorthand — my bad.

Clear question —

I have a romance thriller AZURA: THE ROYAL ESCAPE — contained — small budget but $12M look — currently with two execs reading —

Trying to build IP while I wait — like you said — no book — so:

- Option A: 90-sec short — torn emerald gown icon — plus composer sharing music — visual IP

- Option B: Substack article — how we make $12M look for $1-5M — 80/20 trick — like that Medium piece on 12 Million Dollar Movie

For managers — which proof of IP eyeballs would you prioritize first — A or B?

Thanks for the IP post — really helpful — and sorry again for confusing first message.

Rethabile — Masia Pictures

Thanks for sharing, Spencer. I've actually considered some of these ways of building a following.

Follow up question: if I were to build socials for characters, would you advise using the protagonist or antagonist or would that depend on the story?

I've seen a couple of antagonists used and I admit they got me to click so that's where the appeal is for me, but I have a protagonist that I think could potentially be used for this.

Do you find that one works better than the other?

Rethabile Masia The 2nd one doesn't sound like it's actually IP for your project. So, A.

Elle Bolan I'd say it def depends on the story, and what you can do with the character.

One version of using IP for filmmaking. Join your local amateur theatre. Write plays. One a play becomes a success, it is time to start turning the play into a screenplay.