Anything Goes : Poster designer doubts by Ugo Cavallo

Ugo Cavallo

Poster designer doubts

A prod. asks me how much I charge for making a movie poster in order to fulfill their distribution set...

I should say:

a) It depends on your BUDGET

(does it worth to ask xK ifthey only have 700 bucks of budget?)

b) just the price it gets

c) other?

Let me know what you think,

ciao!

Zoltán Varga

I wouldn’t price it based purely on their production budget. I’d price the actual work: scope, number of concepts, revisions, deliverables and usage. A $700 film can still ask for a lot of work.

Ugo Cavallo

that sounds savvy, thanks for the reply

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