Maria Lapay

Maria Lapay — 3D animation director, screenwriter, and founder of PLASTIC brand, a bold, satirical animated universe where ultra-stylized dolls navigate a surreal, hyper-feminine plastic world. With a distinct barbecore aesthetic, PLASTIC blends fashion, humor, and emotional storytelling, resonating with a global audience — 2.5M on TikTok and 200K on Instagram.

I’ve spent the last five years building PLASTIC from the ground up — writing, designing, animating, and directing every detail. My goal is to create iconic, high-quality animated content that feels both glamorous and deeply personal. I recently completed my first short film — a self-funded project that took a year to produce — and I'm now developing a satirical series rooted in the PLASTIC universe.

Before PLASTIC, I worked as a writer for YouTube channels and animation teams. Storytelling has always been my core — I write emotionally driven scripts with strong visual style and a sharp perspective on modern femininity. I’ve collaborated with brands like Burberry, ASOS, and Pull & Bear, and I’m passionate about merging narrative, fashion, and animation into culturally impactful work.

I'm here to grow as a writer, connect with visionary collaborators, and bring PLASTIC to screens worldwide.