Kelvin Avon is a multi-platinum music producer and artist manager based in Hong Kong. Over the past 20 years, he has worked with artists like N-Dubz, Erykah Badu, Sandy Lam, and BTS through his company MoFo Music Ltd, as well as creating music-driven content for brands like Netease, National Geographic, EEG, and Live Nation.
When COVID hit, the music industry froze, so he set out to build an artist who could thrive regardless of real-world chaos. Enter Buster Sylvester: a digital pop diva, influencer, and the star of his own animated mockumentary series, Buster! The Show.
While the world obsesses over the tech behind virtual artists, Kelvin has focused on the content. Because let’s be honest, without great stories, even the most advanced metaverse is just an empty iPhone with no apps.
Since 2022, Buster has evolved into a full-blown meta-tainment universe:
• Original music and viral #Bustified covers
• A satirical animated series (5-min episodes)
• A cross-platform presence - TV, social, streaming, and beyond (think gaming)
Think of it as The Office meets Gorillaz meets Bojack Horseman, if the protagonist had the ego of Kanye and the work ethic of a napping cat.
If you’re curious or just want to hear how Buster complains about his "undeserved obscurity", let’s chat. And don’t worry, he doesn't bite.
Buster! The TV Show Budget: $0 - $100K | Comedy ⋄ Animation In this fast-paced, animated mockumentary, an ambitious virtual singer and his dysfunctional band chase internet fame and navigate the absurd world of online stardom, recording music in his basement, begging for funding, and dealing with his chaotic bandmates.