After an accidental click makes a reclusive, socially awkward man the one-millionth viewer of a pornographic website, he is thrust into a surreal whirlwind of "incel-celebrity" and million-pound prizes—only to be orchestrated into a public downfall within twenty-four hours.

SYNOPSIS:

Neil Bimouf is a hairy, overweight "nobody" living in a bedsit until he is suddenly crowned the UK’s first Involuntary Celibate Incel (ICI) celebrity by the website Bonetime. Swept up by a predatory media machine, Neil is groomed, shaved, and paraded through TV commercial shoots and high-society parties.However, the "Bonetime" dream quickly turns into a nightmare. At a producer's "soiree," Neil is cornered by Janette, a manipulative 14-year-old seeking her own brand of viral fame. When her mother discovers them, the narrative is instantly flipped: Neil is branded a sex predator. The script culminates in a tragic, rapid-fire descent from winner to prison cell, exploring the terrifying speed at which the media can create—and then destroy—a human being for entertainment.

TO DROWN ON DRY LAND