As part of Star Branding’s partnership with Jennifer Lopez, I helped develop and launch Jennifer Lopez for Kohl’s — still the largest celebrity fashion deal in history. The campaign blended Hollywood glamour with accessible style, positioning J.Lo not just as a face of the brand but as a lifestyle architect. This spot was my favorite. As someone working somewhere between the fabulous world of an A-list celebrity and the mundane reality of corporate life, it really resonates.
Jennifer lopez works at kohl's | Luke Watson
Video Tags
Similar Videos
The Pajama Dilemma: When Comfort Became Public Attire | Tola Talks - Ep #261
Comfort has become the highest value, but shouldn't we balance comfort with respect for ourselves and others? I was taught that perception becomes reality, so let's dress for success - real or imagine...
Sambha Fashion House LookBook
It's short part of a lookbook video of Sambha Fashion House which is edited by me. Really enjoyed editing this one. Especially syncing footages with beat part. Hope you'll like it and leave your valu...
Register / Log In
