Jennifer lopez works at kohl's | Luke Watson

As part of Star Branding’s partnership with Jennifer Lopez, I helped develop and launch Jennifer Lopez for Kohl’s — still the largest celebrity fashion deal in history. The campaign blended Hollywood glamour with accessible style, positioning J.Lo not just as a face of the brand but as a lifestyle architect. This spot was my favorite. As someone working somewhere between the fabulous world of an A-list celebrity and the mundane reality of corporate life, it really resonates.