Working with a sales agent and a cam | David Zannoni

Engaging a Sales Agent can be of great value if you are looking to sell your production internationally. Sales Agents know the market well and have important relationships with buyers. The right Sales Agent can help your project reach its full commercial potential. If you plan to appoint a Collection Account Manager (CAM), it is wise to set up the Collection Account before the selling starts. Then the Sales Agent can instruct buyers to pay their license fees directly into the Collection Account and the CAM takes care of paying the Sales Agent’s commission and expenses from such receipts. As sales fees and expenses are generally calculated on total receipts, they are not reduced by any CAM’s remuneration or expenses. At the same time, the producer and all other parties to the CAMA will enjoy complete transparency regarding the sales, exploitation, and receipts, knowing that all monies are safely held in the Collection Account and diligently managed Freeway.