“I have a lot of high hopes about where this is all going.” Grady Craig—SVP at BondIt Media Capital and President of Buffalo 8, joined us at Cannes to share his take on the state of the industry. His outlook? Bright, bold, and full of momentum. In this inspiring moment, Grady also reminds us that taking risks isn’t just part of the process; it’s the whole point. Especially in this business. What risk are you ready to take next in your creative journey?