Directed, Produced + Creative. Parker Liautaud is the youngest person to walk unsupported to the North Pole. Now he is embarking on an even more audacious goal – to walk unsupported from the Antarctic Coast to the South Pole. This project consisted of a launch video, 4x short documentaries, live real-time tracker web experience, and extensive social media campaign. Agency: Lawless Creative Director: David Lawless
Willis resilience - antarctica coast to pole | David Lawless
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