Strategic storytelling - 7 step framework in action | J.B. Storey

Every strategy deserves a good story. But to do this effectively, you must understand the fundamental basics of story structure, and how to apply a strategic narrative to this framework. In this video, I'll be sharing some of my own humble experiences in using storytelling to help share and sell business-related strategy. By no means is this a sure-fire way to ensure your big idea gets traction, but given the human race's systemic proclivity for storytelling, it certainly will help them more easily relate and understand your strategic approach. Check it out.