Selkie swim promo | Roger Burlinson

We produced this promo for open water swimming brand Selkie Swim as a part of their brand relaunch. Our concept was to introduce Selkie as a community of swimmers, who love the outdoors, have shared values around the environment, value social interaction and live for adventure. We developed a theme of 'punctuation titles' for different segments of the promo, all based on our over-arching theme of 'We Are Selkie'. Production took place at three venues over three days and post production was concluded in under a week, delivering both this full promo and also a short social teaser and video stills for Instagram, to build anticipation ahead of the full launch.