Sizzle reel (2014) for tech startup mygooi and their international gooination campaign | Kyle Eason

This spot was produced to use as a brand building piece at the outset of a global viral marketing campaign in progress 2014-2015. I performed brand reseach at the outset of the company's rebranding to "Mygooi" and was tasked with building partnerships, producing video promotional material and building a social media content library. We assembled a team and flew to Los Angeles. Special thanks to the superstar Gooination Street Team and West Coast Beatbox Championship competitor Sean David, Hilary David, Johnny Krohn and Jaclyn Franchetti Executive Producers Mygooi and Ed Ellington; Producers Kyle Eason and Eric Mendoza; Directors Kyle Eason and Eric Mendoza; Cameras Eric Mendoza, Darrell Nash, Jr. and Kyle Eason.