Excerpt of experiential event involving the boating press in the launch of the Zodiac CZ7. We used Navy SEALs (active and retired) to showcase the qualities of a military boat now available in a civilian version.
CD/CW/Editor: Brand-retail hybrid that combines national running footage and brand cues with a retail incentive.
CD/CW: I created this spec commercial to help launch Daewoo in America by featuring its odd name in a known tune.
Excerpt of experiential event involving the boating press in the launch of the Zodiac CZ7. We used Navy SEALs (active and retired) to showcase the qualities of a military boat now available in a civilian version.