Approached by aspirant commercial director Ian Badenhorst what started as a low key online campaign proved to be so popular with the client, that it became a HD cinema commercial. Together with co-composer Shaun Crawford we did the soundtrack.
When Barclaycard was first launched in South Africa, director Dean Fourie encapsulated their brief quite beautifully. His instructions to us were very specific: commitment, prosperity and achievement....
The brief was expansive, evocative, emotional to suit a touching story about making the right choice.
Approached by aspirant commercial director Ian Badenhorst what started as a low key online campaign proved to be so popular with the client, that it became a HD cinema commercial. Together with co-composer Shaun Crawford we did the soundtrack.