Houston Howard dives into the mindset barriers that stop many writers and creators from embracing transmedia storytelling, even though it’s one of the most powerful ways to expand your IP, build an audience, and future-proof your projects.
Houston Howard dives into the mindset barriers that stop many writers and creators from embracing transmedia storytelling, even though it’s one of the most powerful ways to expand your IP, build an audience, and future-proof your projects.
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In spirit of this, sort of, I wrote an unofficial adaptation of one my fave 90s PC games. Its doesn't have much of a story beyond a few inter-level text walls, so I filled it all in. Might end up being just a writing experiment, I learned a lot about script writing with this project, but I will also pitch it to the game creator.
Also I don't get why some people thought transmedia was a bad idea. I mean, isn't that how Star Wars got so big? Movies, toys, comics, all that extra content... it may have gone overboard recently, but the initial idea was genius, it literally created a phenomenon. If you can acheive that with a spec script (as Star Wars was), you've definitely succeeded at something great.
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Thanks for the share. “Make your story really stinking big,” is a book I’ve yet to read cos concentrated so far on his masterclasses/presentations/online content. Never before have storytellers had so much free/low cost publicity at their fingertips. Creating an eco system of content is key, even if (for example) a self published book does not sell well the fact it is in the loop means a split rights deal for any film. Houston in this video talks about involving audience in phone calls but I’d no idea it was so cheap to hire a fake number answerphone for fictional voicemails, “around 14 bucks.” Back in 2008 for film The Dark Knight phone boxes were used in the city & inside cinemas for the public to receive/make calls & solve clues. That must have cost a lot by comparison.
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Thanks for sharing the video, Dwayne Williams 2. I've thought about turning my Fantasy Action Comedy short script into a transmedia project. This video and your posts will come in handy.
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Michael Dzurak Star Wars is the perfect place to start. Practicing transmedia can be as simple as making big worlds that face off against frameworks like Star Wars, or just creating cool worlds first and then adding stories and ideas into them later. One reason I create images alongside writing (sometimes even before) is because I’m looking for a distinct look for the concept to write about—not just freelancing a new hero, villain, or world. It works better when you build a world that already feels story-worthy.
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Debbie Croysdale You’re welcome! Pokémon GO is my favorite example; it brought millions into the world through a mobile game and really showed how powerful transmedia can be. Honestly, I think Pokémon may have even outdone Star Wars in transmedia expertise, and a more updated version of that idea can be as simple as having an app for a concept in today’s newer framework.
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Maurice Vaughan Wow, that’s a great combo! A strong way forward is by combining two concept ideas you’ve already built and merging them into one, or even pulling the best aspects from another concept and weaving them into a single world. Those risks can really unlock franchise potential.
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Great idea, Dwayne Williams 2! Thanks!
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You're welcome Maurice Vaughan.