For those who have ever played in the ARG/transmedia space, or for those who have been a part of fandom for projects that live across multiple forms of media... what have been some of your favourite audience experiences and why?
OTT & Transmedia : Seeking Recommendations - your favourite transmedia/multi-platform IP by Emily Schooley
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I never participated in an ARG, but I saw one as promotion for the James Bond franchise. You go around London gathering clues. I think that's really clever for a secret agent story.
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Michael Dzurak that's fun!! Did you find any of the clues?
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As I said, I only heard of these and read a bit about this James Bond one. But yes, it does sound like fun and a good way to generate buzz.
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Not something I've ever done myself, but I think it's such an exciting way to access audiences in new and broader ways!
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I Love Bees is still my gold standard, the 2004 Halo ARG where a hacked site coughed up GPS coordinates and payphone numbers, and players had to physically show up at those phones at the right minute to catch fragments of an audio drama. What made it sing wasn't the puzzle, it was that thousands of strangers had to organize and do real work together, so the story became something they built rather than something they watched. That's the version of transmedia I chase: each platform handing you a piece you genuinely couldn't get anywhere else.
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Star Wars is the king of the transmedia/multi-platform IP, but one of my favorite nicher IP's that has handled the ARG experience extremely well over the years. While live-service recently ended on the game, they had some incredible puzzles and audience experiences. Highly recommend looking into it!