The Starbucks x DEVIL WEARS PRADA 2 collaboration is exactly the kind of transmedia partnership our Success Team lives and breathes — because when a studio extends a beloved IP into a global brand experience, it signals something important: the story world is strong enough to travel far beyond the screen. At Stage 32, our team works every day as matchmakers between writers, their stories, and the executives who know how to take them to the next level — and moments like this remind us why building a commercially resonant world around your characters matters from page one.
So we want to know — are sequels and collabs still exciting to you, or has the industry leaned into them too hard? More importantly, which DEVIL WEARS PRADA 2 character are you channeling today — and are you rushing to Starbucks to try their drink from the secret menu? Drop your favorite character and your order in the comments. We have a feeling Miranda Priestly's is not a decaf.
Check out the official Starbucks collaboration here: https://about.starbucks.com/press/2026/starbucks-unveils-new-beverage-co...
Laura Hammer I honestly don't see how merchandising qualifies as transmedia.