Hey Authors and Playwrights,
Just a question - for those out there who write multiple genres and styles (children's, picture books, commercial novels, magazine columns) how do you go about marketing? Do you have a different process for each different genre or does one mainstream plan work for all?
Cheers Team!
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Popping this back to the top of the lounge because I would love to learn about other’s processes and thoughts on this!
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Great question, this is something a lot of multi-genre writers run into.
From what I’ve seen (and experienced as a ghostwriter and editor), a single one-size-fits-all, marketing plan rarely works well when your work spans very different audiences. Each genre tends to have its own readership, tone expectations, and discovery channels.
What usually works better is a core author brand (your voice, values, and overall identity as a writer), supported by genre-specific positioning. For example, children’s content often needs a completely different outreach approach than commercial fiction or column writing, different platforms, different communities, even different language in how you present the work.
That said, the challenge is keeping everything anchored so you’re not fragmented as an author. I’ve found it helpful to maintain one central “home base” (portfolio/website/profile), then tailor outreach and messaging depending on which audience I’m speaking to.
Curious to hear how to balance that split between consistency and genre-specific marketing?
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I'm commenting primarily to see what others have to say because from what I've seen, the most successful marketers are those who stay anchored in one genre or medium and expound on it in their blogs or YouTube channels Lauren Hackney Those who have the means to use tools like Amazon ads or BookBub do it on a release basis.
Also, if you’re considering working with a well-profile marketing team to streamline everything, I can recommend a professional who specializes in helping creatives manage multi-genre branding and promotion effectively.