Taylor Swift.
Her new album is scheduled for release October 2. As she did in the middle of her Eras tour, Swift is using movie theatres across the globe in over 100 countries to promote its release.
Of course, unless your name is Yungblud or Bad Bunny, none of us have the fan base or reach that Swift enjoys. That said, we can all learn from her. What she is doing is providing us with new and unique ways to promote and distribute our creations.
She reminds me of Madonna in this way. Madonna reinvented herself so many times to keep up with changes in both her fan base and to attract new fans. I loved her example. While some just stayed the same, Madonna tested the waters with new and, sometimes, wild presentations to find new audiences and to stay relevant.
Here is the link to the official release party information: https://investor.amctheatres.com/news-events/press-releases/detail/396/t...
Stepping outside of everyone else's comfort zone is necessary in such a changing environment. You might be a filmmaker, a makeup artist, a camera operator, an actor -- it doesn't matter what your craft is, you can always learn tips from the risk takers on how to push yourself into new challenges.
Using theaters across the globe to promote the album's release is smart, Debbie Elicksen!
"What she is doing is providing us with new and unique ways to promote and distribute our creations." You're right. I'm always looking for new ways and testing out things to promote my projects. Some work and some don't. I learn from the ones that don't work and adjust.
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Debbie Elicksen One important takeaway from this, IMO, is that Taylor Swift is not controlled by any mainstream studio. She owns her copyrights and her team makes the publicity, branding and distribution decisions. Se controls her own path and cuts mainstream in when it makes sense to do so. She doesn't kowtow to them or look for their handouts. On short, she lives in the BUSINESS of music, not the fantasy of being a musical artist, and that is the reason she is able to control her destiny. This is the blueprint for successful independent filmmakers as well. It is what the Independent Producers Guild is all about - empowering filmmakers to live in the profession of being a filmmaker, and not in the fantasy of maybe one day being touched by a studio. Because the value the major studios and their subs can add to your project has largely evaporated over the last decade, while the ability to distribute without their participation is now in everyone's hands. We should be asking the studios, "what can you do for me" instead of being in the position of asking for their help.