After decades, MTV is now silent outside the US, victim of the Paramount Skydance merger. How long MTV music only channels remain active in the US, they're not saying yet. Thoughts?
https://www.pastemagazine.com/music/mtv/paramount-skydance-merger-kills-...
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MTV's (music) - the first and last video that were played: Video Killed The Radio Star by The Buggles. MTV had a major impact on culture, the music business, and got many filmmakers their start making music videos.
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Truly the end of an era!
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Sydney S It sure is - funny how I see the very same warnings about "vertical shorts" today that I remember about MTV and the music video - it's going to ruin everyone's ability to think and focus, etc... But MTV did affect the industry in the types of programming it played with. Although "reality" actually television began decades earlier, MTV's "The Real World" kind of kicked off the contemporary obsession TV producers have with the unscripted format. It came, of course, with the advent of low cost video cameras which made the format doable...
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This is genuinely concerning news for music and cultural history. MTV's global channels were a vital pipeline for international music discovery and a unique cultural bridge for decades. Beyond the current channels, my biggest worry is what happens to their archives. That library isn't just content; it's a massive, irreplaceable visual record of music and youth culture from the '80s onward. If it gets siloed, neglected, or, worst case, lost in corporate restructuring, we lose a huge piece of our shared cultural memory. Here's hoping whoever controls it understands its historic value.