Filmmaking / Directing : An Interview with Alexia Melocchi by Geoff Hall

Hi, Geoff Hall. I don't think there's a problem with seeing social impact films as entertainment. It can be both. If I was a theater owner/theater chain owner, I would lower ticket and concession prices, then use slow periods at my theater/theater chain to show sports game and host events (like video game tournaments and TV binge events) to make up for the price cuts. A theater owner, executive, or someone mentioned doing these things in an article recently. I can't remember his name.

I will watch this when I get off S32. But without having watched it yet, IMO there is no such thing as a human story that doesn't have actual social impact. That's why film is so powerful. However, if one's definition of "social impact" approaches overt political assertions and attempt to persuade, which is the implied intention of many if not most of those who do "social impact" film, it becomes propaganda by definition, and not art, and turns it from enduring art to ephemeral content. "Social impact" is therefore just a euphemism for propaganda in those cases. People don't like propaganda, outside of those who are politically motivated in a similar bent to the particular film. In other words, such content ends up preaching to the converted and having no actual effect outside that group.

I would suggest embedding videos on Rumble instead of YouTube. Unfortunately, YouTube no longer permits streaming in its embedded videos like this one. So people have to leave the site and log in to YouTube to view it. (Google's latest maneuvering to capture everyone's traffic - despite having just lost their second antitrust suit) There is a growing exodus from YouTube to Rumble specifically because of the embedding issue.