SYNOPSIS:

YPR: The Millennial Hustle dives into Vemma’s meteoric rise and 2015 FTC takedown, a predatory multi-level marketing (MLM) scheme that targeted Millennials with promises of BMWs, financial freedom, and social media stardom through energy drinks. From Vegas Matt’s $7 million empire (now a $40 million YouTube star) to CEO Benson K. Boreyko’s $19 million fallout and teen victims like “Sarah” losing $500, the series uncovers a generation’s hustle dreams and heartbreak. Blending 2010s nostalgia (dubstep, Instagram flexes) with investigative rigor, it explores why 97% of affiliates earned $12,000 or less, exposing a public health crisis affecting 20% of Millennials (AARP). With exclusive interviews, viral footage, and animated recreations, this LuLaRich-style exposé is poised for Netflix’s true crime slate, resonating with audiences seeking justice and cultural reflection.