Filmmaking / Directing : Question for filmmakers regarding key art by Ronald Villegas

Ronald Villegas

Question for filmmakers regarding key art

What are the common mistakes filmmakers make when collaborating on key art, and how can they ensure their vision is effectively communicated to the designers?

Paul Rivers

Filmmakers start with their color set that matches the genre, theme, tone, and point of view for the film. The ratios are typically 70/20/10, with 10% being the accent color.

An interesting example to me was from an interview from the House of Dragons on MAX. The director/producer tasked the costume designer with making a special dress for Alicent Hightower for the special dinner and dance at the end of season one. The Hightower's color is green so the designers had to find the greenest green to look more her look more impressive than all others wearing green.

Mike Boas

If you make an indie film without major stars, don’t just make a poster with floating heads. We don’t know who those people are! Make sure your poster tells a story. What’s the hook? See if you can tell the premise visually.

A favorite example is El Mariachi, where the character’s head is literally cut off by the edge of the frame. A mysterious figure, walking down the middle of a road, gun in one hand, guitar case in the other.

Richard "RB" Botto

Two fantastic pieces of advice here from Paul Rivers & Mike Boas. Great contributions!

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