In film, TV, ads, and other music syncs, it's always best for music supervisors, composers, and songwriters to get involved in the production as early as possible. But music is often more an afterthought to begin pursuing seriously as part of post-production. How do we inspire the producers and directors to include us sooner?
Composing : When do they look for the music? by Mike Ososki
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For those who I have scored films for already, I regularly (but not so as to be a 'pest') stay in communication to find out what they plan to do next. I emphasize and 'hope' that we have a working relationship and they are both familiar with how we interact in the creation of the score and that they are familiar with my sound and the 'quality'.
I often message both my previous filmmakers as well as prospective new ones with samples of my current project(s) even if the genre could be different from what they are currently considering. It gives them 'warm fuzzys' that I am currently artistically active and reminds them of the type and quality of music I create.
I network live (and now zoom) with others in the industry whenever possible. My next Zoom is a monthly meeting this coming Mon night with an LA group/festival network. I make sure to have a link to my music typed into the zoom 'chat window' for those interested even if there is a guest speaker but I try to stay as low key as possible in that situation so as not to 'hijaak' the meeting.
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John Williams prefers to be involved later in a project, without having read a script or seeing early cuts. The advantage for him is that he can react to a movie the way an audience would (as opposed to reacting to a script), and he uses that reaction to inform his composition. Everybody has a different way of working, just saying that "it's always best...to get involved in the production as early as possible" isn't true for everyone.