Every pixel counts | Jason Van Niekerk

Pixel - A minute area of illumination on a display screen, one of many from which an image is composed. A perfect image is carefully constructed, lovingly crafted and invigorated with passion and hard work, down to every last pixel. Defined as the smallest element of an image that can be individually processed in a video display system, we make it our duty to polish and vivify all the hundreds and thousands of them. It's the difference between passable and resplendent. It's the difference we strive for. Director | Jason van Niekerk Creative | Jason van Niekerk, Amelia Cohen, Robert McEwan Animator | Albe Scheepers Light and Render | Chad Roberts Compositor | Annel Rautenbach Music | The Audio Network Production Company | RGB and Alpha Studio