Rob liotti launches "family values: the rise of anthony morelli" vertical series | Rob Liotti

Family Values: The Rise of Anthony Morelli is a vertical-format crime series that follows the ascent of Anthony Morelli (played by actor, Rob Liotti) a calculating, quietly volatile figure navigating the shifting power dynamics of Charleston’s underworld. Shot in a tight, intimate style designed for mobile storytelling, the series blends psychological tension with grounded character work, pulling viewers directly into Morelli’s world as he consolidates influence, tests loyalties, and enforces his own code of discipline. Anthony Morelli is a man who rarely needs to raise his voice to command a room. The character is built on restraint, presence, and the kind of pressure that comes from someone who understands exactly how far he can push people — and how far they’ll go for him. Each episode reveals another layer of Morelli’s rise, his relationships, and the consequences of operating in a world where silence, respect, and control are currency. The series is currently releasing in vertical format across social platforms, with new scenes dropping weekly as the Morelli universe expands.