Ep 1 | Cyrus Sales

This is a client project exploring how a fashion line can expand into the world of pickleball through animation. The concept uses motion design to bridge apparel branding with sport culture, creating a playful and visually engaging way to introduce the brand into a new lifestyle space. Through animation, the project brings energy, personality, and humor to the intersection of fashion and pickleball, positioning the brand for a younger, active audience while keeping its streetwear identity intact.