Precision hydration haute route rider information film | Roger Burlinson

Mediapack produced this 'spoof' passenger information film for specialist sports drinks firm Precision Hydration. As drink sponsors of the prestigious cycling event - Haute Route - Precision Hydration wanted to create a humorous short information film to play at the rider briefings for each event around the world. I worked with them to develop their idea of replicating a flight briefing in an aeroplane and then filmed with a mostly amateur cast at 'Shoot Aviation' in Maidenhead. The edit introduced the captain's voice over to lead flight crew reactions in the cabin. The cheesy listening soundtrack completed the package.