Corporate identity video - power serve | Wayne Jarman

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CORPORATE IDENTITY VIDEO - POWER SERVE

This is the 'first-ever' Corporate Video that I produced. It goes back many, many years. The video goes longer than I would normally edit a video to ...but the client wanted it for a Business Expo and the timing suited their needs. I shot all of the video with a Sony HandyCam (except for the helicopter segment which belonged to another company, that you will see credited). It was just as well that I used a small camera. You will see the segment of Infrastructure work that was filmed in a busy Sydney street during a torrential downpour and 'almost' a gail-force wind. Filming alone, with all of my equipment strapped to my back while holding the umbrella and trying to stay upright is still a stark memory almost two decades later. :-) The last scene, where the camera zooms from the company logo on a shirt to a group personnel shot, was actually shot the other way around (ie group shot, zooming to the logo). When I showed the first draft of the video to my client, they were very happy but commented "I would have preferred that the other way around. Can you reverse it?" I said I wasn't sure but I would see what I could do and we set another appointment, to see the final version, for the next morning. The short answer was that the cheap video editing software that I was using couldn't reverse the scene. Instead, I sat at my computer all night and pulled the scene apart, frame by frame, and then reassembled the scene, frame by frame, in reverse order. I finished in time to take the final version to the meeting and my client reviewed it and said "Yeah, that's better." (Only a video editor knows the pain of a video editor.) I handed over my invoice and went home to bed. I used the money to buy better equipment and better software. :-)

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