Guerilla intervention for merkur insurance | Renato Bratkovič

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1,000 Stage 32 members from 36 countries joined our Founder and CEO, RB in the October 2014 edition of On Stage with RB. For almost 3 hours he went over site features, answered questions and brought o...

Renato Bratkovič

Guerilla intervention for Merkur Insurance

We extended the campaign for Merkur zavarovalnica (Insured/Secured Area) with a small guerilla intervention: before the stand-up comedy show two “agents” spread the tape to secure the area on the stage, while our comedian performs a few jokes – then they take the tape out and give 20 green umbrellas to some of the people in the audience. After that, the “real” show begins and we dissappear. It is shot and spread over the net. I came up with the idea for the intervention.

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