Welser profile, punching and cutting, planb werbeagentur wien | Gregor Jasch

The "smartXellence" brand stands for Welser Profile's comprehensive expert knowledge and technological leadership in metal forming and machining. In the course of the brand's launch, Welser Profile's broad palette of manufacturing techniques was descriptively presented in the form of scenic impressions corresponding to the individual steps in the production process. In order to ensure confidentiality and protect technical know-how, a visual language was developed to represent the technological stages of production in a "virtual factory" without revealing internal secrets.