Jeff Gomez, CEO of Starlight Runner Entertainment, is widely regarded as the world’s foremost expert in developing entertainment properties and premium brands into successful transmedia franchises. As a creative consultant to Fortune 500 companies and major studios, he contributes strategic planning and cross‑platform implementation that helps transform stories into global, multi‑medium ecosystems.
Gomez is a writer and transmedia producer known for building and expanding large‑scale storyworlds across film, TV, games, comics, and branded universes. He defines transmedia as
“The art of conveying messages, themes or storylines to mass audiences through the artful and well‑planned use of multiple media platforms.” Jeff Gomez
He conceived, co‑wrote, and produced one of the decade’s most successful transmedia storylines with Mattel’s Hot Wheels comics, video games, web content, and animated series. From there, he went on to help shape some of the biggest franchises in modern entertainment, including:
Pirates of the Caribbean (Disney)
Tron: Legacy (Disney)
Avatar (20th Century Fox)
Men in Black 3 (Sony)
The Amazing Spider‑Man 2 (Sony)
Halo (Microsoft)
Transformers (Hasbro)
Teenage Mutant Ninja Turtles (Nickelodeon)
Splinter Cell (Ubisoft)
Lucha Libre Universe, Ultraman, and more
Check out this video featuring transmedia producer Jeff Gomez as he breaks down how to create valuable, scalable transmedia universes: https://www.youtube.com/watch?v=sRAEbQFjAt4&t=3368s
