Learn from a powerhouse producer and distributor with over 20 years of experience in film financing, sales, and market strategy!

Plus! You'll receive a roadmap for navigating Cannes, AFM, EFM and more—with outreach templates and a proven checklist to prep your film for sale!

PLEASE NOTE: This exclusive Stage 32 webinar is now available to watch on-demand and no longer live.

You’ve done the hard part—you made your feature film. Congrats! Now comes the next step: getting it sold. In today’s evolving distribution landscape, film markets remain one of the most powerful tools to land international sales, generate industry buzz, and connect directly with buyers, sales agents, and distributors. Whether you're heading to Cannes, AFM, or EFM, understanding how to actually succeed at these markets is the difference between closing a deal and coming home empty-handed. This exclusive Stage 32 webinar will give you the real-world strategy you need to make your market trip worthwhile!

Too many filmmakers dive into film markets without knowing who they need to meet, when to reach out, or how to present their project. They skip making appointments, don’t know what materials to bring, or how to approach a sales agent professionally. The result? Missed opportunities, bad deals, or thousands spent with nothing to show for it. This webinar will help you avoid those pitfalls. You’ll get the tools to approach markets with confidence, clarity, and a professional strategy that works—whether it’s your first time or you’re ready to refine your approach!

Your instructor, Michelle Alexandria, is a veteran film producer and distributor who has worked on dozens of successful projects over the past two decades. As a long-standing member of the Producers Guild of America and a regular at markets like Cannes, AFM, and Sundance, Michelle has built deep industry connections and understands exactly what buyers and sales agents are looking for. Her guidance is personal, direct, and based on real experience—and now she’s here to share it with you.

From breaking down how film markets really work to showing you exactly when and how to approach sales agents, this webinar is your essential guide to preparing your completed feature for international sale. Michelle will walk you through the tools and tactics used by professionals—everything from pitch materials and outreach templates to the insider platforms like IMDbPro and Cinando that buyers and reps rely on. You’ll walk away with a crystal-clear checklist, a strategic timeline, and the confidence to pitch your film like a pro—so you can stop guessing and start closing real deals.

PLUS! You will receive the following handouts to help you:

• Sales Agent Outreach Email Template

• Film Market Prep Checklist

Praise for Michelle’s Past Teaching with Stage 32

"Michelle Alexandria proves to be an excellent guide cutting away at the barriers, self or industry created. Stellar webinar, she provides selflessly a deep knowledge, her experiences towards acquiring interest from the least expected sources, helps streamline efforts towards gaining the optimal financial support and guiding products towards audiences. Going to “throw clay onto the wheel” with confidence. Kudos, highly recommend!" -Jen K

“I learned so much from Michelle about how to break into the film/tv industry. There's so much to learn about the craft and business of working in this industry and I'm grateful to have Michelle's expertise in guiding me through it.” -- Nick S.

"I can't say enough good things about Michelle! Talk about a woman who knows her stuff. I highly recommend all writers, producers, and directors take a course with her to hone their craft and propel their careers." -- Kaitlin L.

What Is A Film Market? 

• Definition and purpose

• Key difference between a film market and a film festival

• How markets serve buyers, sellers, and filmmakers

Major Film Markets You Need To Know

• Cannes Marché du Film (France – May)

• European Film Market (EFM) – part of Berlinale (Germany – February)

• American Film Market (AFM) (U.S. – November)

• Hong Kong FILMART, Toronto, and others

• Film festivals that are not markets yet still buy and sales films 

• What makes each market unique

• Which market is right for your film?

Who Are Sales Agents? 

• Definition and role in the distribution ecosystem

• Sales agent vs. distributor vs. aggregator

• When to bring a sales agent onto your project

• What they’re looking for in a film

How To Approach Sales Agents & Distributors 

• The key online tools for researching companies

• Materials to have prepared for the market to attract interest

• The outreach email structure (with template) 

The Timeline: When To Start Making These Moves

• Best time to approach a sales agent 

• Submitting early for market screenings

• Coordinating your premiere strategy with your sales strategy

Tools To Help You Succeed 

• IMDbPro – Contact information, company credits

• Cinando – Full access to buyers, reps, and companies

• LinkedIn, Festival Scope Pro / SXSW Connect / The Film Collaborative

Final Tips: How To Make the Most Of A Market 

• Tips on dress, pitch, and carrying yourself professionally

• The balance of being realistic but passionate

• Knowing your numbers

• The art of the followup

Q&A With Michelle 

PLEASE NOTE: This exclusive Stage 32 webinar is now available to watch on-demand and no longer live.

• Filmmakers with a completed feature looking to secure distribution or international sales

• Producers prepping for their first or second trip to a film market like Cannes, AFM, or EFM

• Newer filmmakers or creatives who want to understand how film markets work and how to start preparing now

Praise for Michelle’s Past Teaching with Stage 32

"Michelle Alexandria proves to be an excellent guide cutting away at the barriers, self or industry created. Stellar webinar, she provides selflessly a deep knowledge, her experiences towards acquiring interest from the least expected sources, helps streamline efforts towards gaining the optimal financial support and guiding products towards audiences. Going to “throw clay onto the wheel” with confidence. Kudos, highly recommend!" -Jen K

“I learned so much from Michelle about how to break into the film/tv industry. There's so much to learn about the craft and business of working in this industry and I'm grateful to have Michelle's expertise in guiding me through it.” -- Nick S.

"I can't say enough good things about Michelle! Talk about a woman who knows her stuff. I highly recommend all writers, producers, and directors take a course with her to hone their craft and propel their careers." -- Kaitlin L.