Private, interactive class on Zoom with top YouTube Audience Growth Strategist Sam Sero

Create a Long-Term Content Strategy That Attracts, Grows, and Engages Your Audience

4 spots remain - don’t miss out!

Payment plans available at checkout or email edu@stage32.com for more information!

Just look at Backrooms. What began as a YouTube phenomenon grew into one of the most talked-about Hollywood projects in recent years.

Your next fan, collaborator, customer, or career opportunity is already online—the key is knowing how to reach them. Whether you're an independent filmmaker, producer, content creator, publisher, or media company, building an audience today is about more than simply posting content—it's about creating a strategy that helps the right people discover your work and keeps them coming back. While platforms like Instagram, TikTok, Facebook, and X each play an important role, YouTube has become the foundation for long-term discoverability, audience growth, and monetization. In this exclusive Stage 32 class, you'll learn how to build a sustainable content strategy, create a stronger digital presence, and grow an audience that supports your creative goals for years to come!

The creators who achieve lasting success aren't necessarily creating more content—they're creating with a plan. Too often, you spend countless hours posting videos without understanding how each platform works, chasing trends instead of building a recognizable brand, or expecting overnight success instead of sustainable growth. The good news? You don't have to learn these lessons through trial and error. Throughout this interactive class, you'll discover how to avoid the common mistakes that hold you back, define clear and achievable goals, develop content that works across multiple platforms, and build systems that continue working for you long after your content goes live. Instead of chasing algorithms, you'll learn how to build an audience that actively chooses to return to your work again and again.

That's where your Stage 32 Educator, Sam Sero, comes in. With more than a decade of experience as a YouTube Channel Manager and Audience Growth Consultant, Sam has helped creators, media companies, and some of the world's most recognizable brands develop scalable strategies that drive long-term audience growth. His career includes leadership roles with major digital media companies like Maker Studios, JASH, Group Nine Media, and Vox Media, and he currently works with All Things Comedy, the world's largest comedy podcast network. Along the way, he's collaborated with high-profile talent including Jason Alexander, Whitney Cummings, and WWE legend The Undertaker. Throughout this interactive class, Sam will share the real-world strategies, workflows, and insights he's used to help channels grow, giving you practical tools and a clear roadmap you can immediately apply to your own content and audience-building goals.

Across four live sessions, you'll build a complete roadmap for growing your audience across YouTube and today's leading social platforms. You'll learn how each platform fits into your overall strategy, define realistic growth goals, understand the metrics that actually matter, package your content for search and engagement, conduct competitor analysis, repurpose your content into multiple formats, develop a sustainable publishing cadence, and create a long-term strategy built for continued growth. Through practical assignments, downloadable resources, and real-world examples, you'll walk away from this class with a personalized action plan you can immediately put into practice to grow your audience, strengthen your brand, and build long-term momentum!

This exclusive Stage 32 interactive class is designed to give you far more than a traditional webinar. Held live on Zoom, each session gives you the opportunity to engage directly with Sam, ask questions in real time, and receive personalized guidance throughout the course. Before class begins, you'll be introduced to Sam by email and receive a questionnaire to help tailor the experience to your goals. You'll also have direct access to him throughout the class, recordings of every session available within 48 hours if you miss a live session, and access to a dedicated Stage 32 Lounge where you can network and collaborate with fellow creatives. By the end of this class, you won't just understand how to grow an audience—you'll have a practical strategy, actionable tools, and the confidence to build a digital presence that supports your creative career for years to come.

PLUS! You'll receive the following handouts to help you:

• Links to YouTube channels Sam has worked on 

• Competitor Audit & Analysis Template 

Praise for Sam's Education:

"I thought Sam was one of the better presenters I have seen on Stage 32, actually. He clearly outlined what he was going to talk about, then went quickly yet thoroughly through his topics. He designed the presentation to cover topics that were relevant to people in various stages of the process. I found it very helpful." - Debbie I.

"Sam came across as knowledgeable and in tune to the new dominant media of YouTube/TikTok. I'm impressed with his skill set. " - Armando M.

The objective of this four part class is to not only address all of your questions about building your on audience on platforms like YouTube, it’s also designed to address these next steps:

• Avoid making these mistakes before you get started.

• Clearly define your specific and immediate goals within a flexible timeline.

• Establishing the need for a team and how to build it up.

• Setting yourself up for long term success.

Session 1: Meeting Your Audience Where They Are 

Whether you’re feeling pressure to utilize Instagram and/or TikTok, pivot to YouTube or are generally interested in the platform, it’s important to understand it better and prepare for what utilizing the platform entails. Below are a few points that will be covered.

• Getting a basic understanding of how the platforms are different

• Key Metrics to take into consideration for measuring success

• Clearly define your specific and immediate goals within a flexible timeline.

• Requirements for achieving monetization

Assignment: A brief synopsis on your channel or the type of content you want to post on 

Handouts: Links to channels I've worked on.

Session 2: Tailoring Your Content Strategy For Each Platform

Now that you better understand how the platforms work, it is time to take this information to the next stage leading up to the channel launch.

• Competitor Analysis

• Packaging your content for both search and engagement

• Utilizing Best Practices to target your audience

• Executing your content into multiple formats (long form, mid form, Shorts, livestream) for a multi-platform platform

• Building up the library back log

 Assignment: A blueprint for taking your content and executing it in multiple formats.

Handouts: Links to channels I've worked on.

Session 3: Launching & Execution

You now have a better understanding of the platforms and you now understand what goals you need to set yourself for success. Its execution time. 

• Executing your content into multiple formats (long form, mid form, Shorts, livestream) for a multi-platform platform

• Determining your posting strategy schedule and cadence

• Building up the content backlog

• Creating exclusive content for each platform

Assignment: Find a YouTube channel or a TikTok/Instagram page you follow that you see as a similar model for what you are aiming for and perform your own audit on what you think they are doing right and what they are doing wrong.

Handout: Competitor audit and analysis.

Session 4: Playing The Long Game

Your channel is launched and you're just beginning to premiere your content to everyone. Now it’s time to start planning for the future. There’s a lot of decisions to be made and YouTube and Socials will keep evolving as a platform. 

• Tracking performance analytics

• Evolving your identity on multiple platforms

• Focusing on yearly growth over quarterly growth

• Avoiding misstakes, frustrations and burn out

Assignment: Take everything you’ve learned from your assignments and apply them to a draft of a plan.

WHAT TO EXPECT:

PLEASE NOTE: This exclusive Stage 32 class will be booked on a first-come, first-served basis. The opportunity to work this closely and for this long with an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good.

• This class is designed for all level writers, directors and producers who want to build a sustainable audience and distribution strategy on YouTube

• This is an intimate, in-depth, practical, and detailed class held on Zoom where you will be interacting with your instructor.

• This class consists of 4 sessions roughly two hours in duration and offers significantly more in-depth content than a standard Stage 32 webinar.

• Your instructor will be available on email during the entire duration of the class to answer any questions you have about your project.

• To stay motivated and inspired you will have access to a dedicated Stage 32 Lounge post where you can meet, connect and communicate with your fellow classmates throughout the length of the class and beyond. Let Stage 32 help you find your tribe!

• Can't make it live? Don't worry, each session will be recorded and you can watch it on demand at your convenience. 

• You will be held accountable to take the lessons from each week and move your work forward.

• Payment plans are available at checkout through Shop Pay

• Filmmakers of all levels who want to build a sustainable audience and distribution strategy on YouTube
• Content creators who want to expand beyond short-form platforms like TikTok and Instagram into long-term YouTube growth
• Publishers and media companies who want to strengthen their digital footprint and stay relevant in a shifting landscape
• Podcasters and comedians who want to grow their audience across multiple platforms
• Brand managers and marketers who want to make YouTube a core part of their content strategy
• Anyone launching a new YouTube channel who wants to avoid the most common early mistakes
• Creators with an existing but struggling channel who want to reassess and rebuild their strategy
• Entertainment professionals who want to understand how to build the right team and infrastructure around their content
• Anyone who feels overwhelmed by YouTube Analytics and wants to better track and measure their growth

Praise for Sam's Education:

"I thought Sam was one of the better presenters I have seen on Stage 32, actually. He clearly outlined what he was going to talk about, then went quickly yet thoroughly through his topics. He designed the presentation to cover topics that were relevant to people in various stages of the process. I found it very helpful." - Debbie I.

"Sam came across as knowledgeable and in tune to the new dominant media of YouTube/TikTok. I'm impressed with his skill set. " - Armando M.