Learn how managers and agents decide which writers feel “signable”

Get sample queries and pitch decks you can use to strengthen your own submissions

Getting signed is one of the biggest turning points in a writer’s career, because the right representation doesn’t just open doors, it helps shape which doors you should be walking through in the first place. If you want your work to move beyond “almost there” and into real industry conversations, you need to understand how managers and agents actually decide who feels worth betting on. This isn’t about chasing trends or guessing what reps want, it’s about knowing how you’re being evaluated and why some writers feel like an inevitable choice while others, even talented ones, get passed over.

A lot of creatives assume that strong writing alone should be enough, but reps aren’t looking for “good writers,” they’re looking for writers with a clear creative identity, strong ideas, and material they can confidently sell. Many writers struggle because their goals aren’t aligned with the right type of representation, their samples don’t clearly communicate what they do best, or their outreach doesn’t signal readiness and professionalism. You’ll explore how reps assess voice, repeatability, market fit, and career potential, why clarity often beats range, and how misalignment between your material and your goals can quietly stall your momentum.

Your instructor, Tamer Ahsan, brings over 15 years of experience from the agency and management side of the business and is currently a literary manager at Zero Gravity Management, as announced on Deadline. He began his career in the APA mailroom, rose through the ranks, and went on to work at Pakula/King & Associates and most recently as VP of Talent at CESD Talent Agency. Tamer has been involved with projects across film and television, including Shadow Unit, Test Room 9, Gray Hat, and multiple holiday features, giving him firsthand insight into how writers are evaluated, packaged, and positioned for long-term careers.

In this webinar, you’ll learn what reps really look for, why good writing is not enough, and how they actually read and assess your scripts, loglines, and overall body of work. You’ll break down what makes a writer feel signable, how ideas lead the process, how to align your goals with the right reps, and how to present materials that create confidence instead of confusion, with examples and downloadable sample query letters and pitch materials. You’ll also learn how to query effectively, avoid common outreach mistakes, and understand how reputation and relationships factor into the process. By the end, you’ll walk away knowing how to position yourself, your writing, and your career so that when reps lean in, they have a clear reason to say yes.

PLUS! You will receive the following handouts to help you:

• Sample Query Letters

• Sample Materials (Deck, Bible)

Talent managers and agents are not looking for “good writers.”
They’re looking for writers who feel inevitable—writers with a clear voice, strong market awareness, and material they can confidently sell.

In this Stage 32 webinar, you’ll gain an inside look at how representatives actually evaluate writers, projects, and long-term career potential. You’ll learn how managers and agents think, what causes them to lean in—or stop reading—and why so many talented writers struggle to gain traction despite solid work.

This webinar breaks down the mindset reps use when considering new writers, including how they assess creative identity, professionalism, market fit, and overall readiness for representation. You’ll also explore how clarity of goals, strategic material, and strong ideas factor into getting signed—and staying signed.

Whether you’re seeking your first rep or trying to understand why your work isn’t moving forward, this webinar will help you better position yourself, your writing, and your career in today’s marketplace.

What Reps look for

• Why good writing is not enough
• How reps actually evaluate writers
• The difference between talent and inevitability
• What makes a writer feel signable
• Why ideas lead the process
  
  

Finding the Right Rep  

• Understanding different types of representation
• Aligning career goals with the right reps
• Why misalignment stalls careers
• Viewing representation as partnership
  
  

Creative Identity and Point of View

• Why clarity beats range
• The role of voice, tone, and consistency
• How reps assess repeatability
  
  

The Materials that Stand out to Reps (EXAMPLES)

• The role of loglines in getting attention
• How reps read and why most scripts don’t get finished
• What signals confidence and readiness
• Common issues that stop momentum early
• Making the Read Easy
• Presentation as a professional skill
• Why simplicity creates confidence
• How execution affects perception
• Choosing material that opens doors
• Aligning your samples and portfolio with opportunity
• Ways of thinking beyond your personal favorite materials
  
  

Understanding the Market and Your Role in it

• How reps evaluate sellability
• Understanding buyers, timing, and positioning
• Why great writing can still be a pass
  
  

Being a Writer Reps Can Sell

• Why reps think in terms of brand
• Communicating who you are and what you do
• Readiness beyond the page
  
  

The Keys to Reaching Out to Reps

• The best ways to reach out to Reps
• How reps interpret outreach
• The art of Reputation, relationships, and restraint
• Common Pitfalls- Behaviors that help—or hurt—your chances

How To Query Reps

• What is a Query
• Subject Lines that actually work (with Examples)
• The perfect Query Structure (with Examples)
• Mistakes to avoid

Q&A with Tamer

• Creatives who are serious about moving from “good writing” to being seen as ready for professional representation
• Writers who are getting passes or no responses and want to know why their material isn’t gaining traction
• TV and feature writers who want to build a career path, not just sell a single script
• Creatives who want to better align their material, goals, and outreach with the right type of representation
• Writers who are unsure how to present their voice, brand, and creative identity to the industry
• Writers preparing to query and who want real-world examples of effective query structure and subject lines
• Writers who want to improve their pitch materials, including decks, bibles, and loglines